Veronica Solomon has been creating beautiful interiors for the last 10 years, and she certainly knows a thing or two about the ups and downs in the business. The landscape of interior design has changed dramatically over the years, and designers have to keep up with the changes in order to succeed and be profitable.
With all the changes Veronica has learned how to package her services, market her business and create an iron-clad process that her clients see value in, and are willing to pay top dollar for. These processes and systems have grown her business exponentially. And not only did clients take notice, but publications, industry organizations, vendors and fellow designers did as well.
In recent years, Veronica has garnered many successes. She is a member of the ASID TGC Chapter where she served as co-chair for the 2017 Showhouse and she’s Chapter President of Interior Design Society Houston. She has won multiple major awards including ASID Ruby Awards and IDS Designer Of The Year Award.
Veronica was nominated as Black Interior Designers Network Top 10 Emerging Designers To Watch, and she has been featured in the Houston Chronicle, Houston House and Home Magazine, Houston Design Resources, Apartment Therapy and Katy Magazine.
Her Design business has now grown to participating in designer showhouses, opening a design showroom and studio, real estate investing, and a soon to be released coffee table book, among other ventures.
Veronica’s passion for design continues to drive her and she loves sharing successes with young designers to help them navigate the maize of this profession.
In this episode you will learn:
How Veronica grew her business in 2007 during the recession and as a single Mom.
The path that Veronica took to self-educate and grow her business her way.
How Veronica sets and monitors profitability goals in order to stay on track.
How the teachings of Dave Ramsey changed Veronica’s perspective on money.
The courageous decisions Veronica made to build her business.
How Veronica factors in profit margin.
How Veronica may be changing her freight charges in order to be more profitable.
How Veronica makes money in her sleep.
Why Veronica likes to offer a menu of services instead of “niching”
How Veronica positions her business to show her value so that people don’t “shop her”.
The biggest change Veronica made in her business to stay profitable in a changing design world.
Connect with Veronica
Design Website – https://www.veronicasolomon.com/
Veronica Solomon University- https://veronicasolomonuniversity.com/
Facebook- https://www.facebook.com/casavilorainteriors/
What They Don’t Teach You in Design School FB Group-https://www.facebook.com/groups/WhatTheyDontTeachYouInDesignSchool/
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
