In this episode I am going to do a deep dive into why creating an IREACA (Ideal Real Estate Agent Client Avatar) is an effective tool to help you create more compelling emails, blogs and Newsletters in order to attract those agents who you would really like to work with.
In this episode you will learn:
Why knowing who your IREAC is and what makes them tick is so important
What really drives Real Estate Agents and how understanding this helps you attract them to you
How to write better copy that speaks directly to your IREAC
Who my IREAC avatar is and how that has informed my marketing strategy
How to convey the strategic and emotional solution you provide to your IREAC
Why the way that you “position” your service helps your IREAC see your value
The real value you bring to your IREAC and how you help them get listings
How to target and build a relationship with your IREAC on Social Media
Examples of email subject lines that would encourage my IREAC to open the email
An example of an email that I might write to my IREAC
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
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Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
