Episode 161: Fall in Love with Marketing
Marketing got you spinning your wheels with little to no results? In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club. Heather is a multi-award-winning home stager with over a decade of experience in building and running one of the most successful home staging companies in Canada. Today she runs The Social Stager, a marketing firm whose purpose is to help home stagers simplify social media marketing so that they know what to say and...
Episode 160: SEO, Pricing, Growth Tips and Staging Globally from IAHSP’s CEO
In this episode of Home Stagers and Designers on Fire I interview Jennie Norris, CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7,200+ homes staged, two bestselling books, and IAHSP expanded into 38 countries under her leadership, Jennie is a true industry trailblazer. Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms. In this episode you will learn: What Jennie sees as the single most...
Episode 159: The Comeback Story of a Big Staging Company
In this episode of Home Stagers and Designers on Fire, I talk with Grant Findlay-Shirras—serial entrepreneur, financial strategist, and co-owner of Dekora, a luxury staging, furnishing, and design company serving Calgary and Kelowna. Grant’s entrepreneurial track record is remarkable—he built Parkbench into a $37M company without raising outside capital, scaled Canada’s largest mobile fitness franchise, and has led teams of over 80 people. Today, he helps creative entrepreneurs master their...
Episode 158: How Jason Saft’s Signature Style Redefines Staging
Ever wonder what it really takes to stage multi-million-dollar homes in New York City? In this episode of Home Stagers and Designers on Fire, I talk with the incomparable Jason Saft—a true powerhouse in the staging world. Known for his curated, design-forward approach, Jason transforms high-end listings into unforgettable spaces that connect with buyers on an emotional level. With a background in real estate and a sharp eye for design, Jason blends artistry with strategy, creating homes that...
