In this episode I am going to do a deep dive into why creating an IREACA (Ideal Real Estate Agent Client Avatar) is an effective tool to help you create more compelling emails, blogs and Newsletters in order to attract those agents who you would really like to work with.

In this episode Tony McDonnell and I will talk about how Home Stagers might approach Real Estate Agents, which agents to target, how to stand apart, the #1 misconception agents have about staging and what to do if agents don’t get back to you.

In this episode Catherine Lewis Brown and I will be talking about pricing strategies for Home Stagers. Pricing can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let’s face it- profitability is Queen, right??? Join us as we discuss strategies that you might implement when setting and raising your prices.

In this episode I would like to talk with you about how to be mentally tough in times of change. As entrepreneurs we often have to navigate change in order to continue to grow.