In this episode Catherine Lewis Brown and I will be talking about pricing strategies for Home Stagers. Pricing can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let’s face it- profitability is Queen, right??? Join us as we discuss strategies that you might implement when setting and raising your prices.
Catherine Lewis Brown is the Founder of The Successful Stager foundation training and Stager’s Inner Circle.
She is proud to virtually coach, train and mentor successful staging business owners around the world. She is an industry leader, creating cutting edge training programs, support and tools that inspire, motivate and empower stagers.
And she does this from her home in the foothills of the Canadian Rockies, in Calgary.
Catherine has been fiercely committed to keeping the standard of staging education high and championing the value of professional training and ongoing learning. She is the president of the Canada Chapter of IAHSP, and looking forward to contributing to the new Property Stylists and Property Marketers Organization. And is regularly invited to speak as an industry expert.
Catherine is passionate about building a global community of successful, and happy, stagers… she loves to talk about entrepreneurship with anyone who will listen!
In this episode you will learn:
How new stagers might set their prices
The minimum starting price that Catherine recommends
Why knowing your hourly rate is important (even though you shouldn’t “charge by the hour” in most cases)
What factors to consider when pricing for furniture and accessory rental
The biggest mistake that stagers make when pricing and what to do instead
Why you should never set pricing based on the customer
Why knowing what your customer is “really paying for” helps empower you to set your price
Why knowing your “minimum going out the door price” is important
How Catherine determines consultation prices
How mindset plays into pricing
How to weed out those “cold calls” who may or may not be tire kickers
Why pricing actually brands the “implicit value” that you bring
Why competing on price is a “no win” proposition
What formula Catherine uses to figure out price per room
Marianne and Catherine’s strategy on raising prices
Marianne and Catherine’s opinion on charging (or not) for vacant consults
Why adding in a profit percentage is valuable to your bottom line
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
