Darla Powell is the Principal Designer of Darla Powell Interiors in Miami Florida and is also the Head Wingnut at Wingnut Social. Darla discovered very quickly that her love for interior design was only rivaled by that of her love for the branding, blogging and social media marketing which she found by digging in deep when launching her own design firm.
Darla’s Wingnut Social Podcast was recognized by Architectural Digest as one of the top 12 Interior Design podcasts in 2018.
In this episode Darla shares her best tips for creating strategic social media strategies.
In this episode you will learn:
What prompted Darla to start her Social Media Business for Interior Designers
The #1 Social Media platform for Interior Designers
How being authentic helps you attract your ideal clients and stand out
How Darla grew a thriving Interior Design Business in 2 short years without having lots of her own work to post
The importance of knowing who your avatar is before beginning a marketing campaign
How Darla determines what social media platforms to leverage for each client so that they gain maximum results
What kinds of analytics Darla considers to gauge her client’s marketing results
How a hash tag strategy can help you attract your ideal clients
What one strategy Darla would like to do more of in her marketing
How the new Facebook and Instagram Algorithm has changed Darla’s social media strategy
What minimum percentage of posts should be paid and what percentage should be organic
The difference between boosted posts and posts created through Facebook Ads Manager
How B2B Networking has helped Darla grow her business
Connect with Darla
Wingnut Social – Social Media Marketing for the Busy Interior Designer
https://www.wingnutsocial.com/
website – https://darlapowell.com
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
