In this episode of Home Stagers and Designers on Fire I talk with Julea Joseph of Reinventing Spaces. Julea is an interior stylist, Home Stager, and educator based in Chicago. She launched her business in 1999 and offers a progressive menu of services to help homeowners celebrate all aspects of home – whether they are moving in, refreshing, hosting, or ready to sell. Julea is a Real Estate C.E. Instructor teaching a Home Staging for Realtors course for 16 years. She has appeared on HGTV and other media outlets as an expert in her field locally and nationally over the years.

Listen to the podcast here:

In this episode you will learn:

How Julea has created a menu of services that fills her pipeline (by doing the types of jobs she loves)​

How public speaking has helped Julea build her business

Why a well thought out business plan and understanding your Ideal Client is so important

How Julea created a compelling tagline for her business

Why Julea shifted her business model when she moved from San Francisco to Chicago

How your innate talents can help you determine your business offerings

How Julea began her business working 4-5 hours a day and how her business grew as her children did

How Julea has built a referral based business (without going to big networking events)

Xo Marianne

 

Interested in coaching with me?

Set up a complimentary coaching discovery session to see if coaching is for you!

I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Connect with Julea:

Website- www.julea.com

Podcast- https://www.julea.com/podcast

Connect with Marianne:

Set up a coaching discovery session to see if coaching is right for you.

Website– https://coachingbymarianne.com

Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/

FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative

Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/

Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here

 

Episode 165: From Solo Stager to Franchise Owner

Episode 165: From Solo Stager to Franchise Owner

Have you ever wondered what it would be like to own a Home Staging franchise? In this episode, I sit down with Alexa Centano, founder of VELLA HAUS—a luxury staging franchise designed to help stagers build profitable, high-end businesses with confidence. VELLA HAUS...

read more
Episode 164: The Freedom Formula-Let Go and Level Up

Episode 164: The Freedom Formula-Let Go and Level Up

What if the secret to growing your business wasn’t another perfect Instagram post or an envy-worthy portfolio… but learning to let go? In this episode, we’re diving into what happens when you release your attachment to the outcome — and instead take bold, intentional...

read more
Episode 163: Upselling Staging and Design Services

Episode 163: Upselling Staging and Design Services

Have you ever wondered what extra services you could offer that would delight your clients—and add more revenue to your business—without adding a ton of extra work? That’s exactly what we’re talking about in this week’s episode of Home Stagers and Designers on Fire. I...

read more
Episode 162: Math, Mindset and Team Building

Episode 162: Math, Mindset and Team Building

What happens when two coaches who live and breathe Home Staging biz talk shop? You get one juicy, strategy-packed conversation you won’t want to miss. In my latest episode of Home Stagers and Designers on Fire, I sit down with fellow coach (and host of the Staging...

read more
Episode 161: Fall in Love with Marketing

Episode 161: Fall in Love with Marketing

Marketing got you spinning your wheels with little to no results? In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club. Heather is a multi-award-winning home stager with over a decade of experience in...

read more
Episode 159: The Comeback Story of a Big Staging Company

Episode 159: The Comeback Story of a Big Staging Company

In this episode of Home Stagers and Designers on Fire, I talk with Grant Findlay-Shirras—serial entrepreneur, financial strategist, and co-owner of Dekora, a luxury staging, furnishing, and design company serving Calgary and Kelowna. Grant’s entrepreneurial track...

read more
Episode 156: Kari’s Bold Career Pivot into Staging

Episode 156: Kari’s Bold Career Pivot into Staging

In this episode of Home Stagers and Designers on Fire I interview Kari Moffet, a past coaching client and staging dynamo. Kari is the founder of Poppy Home Staging; a business built on creativity, reinvention, and heart. Blending her previous roots in Interior Design...

read more
Episode 155: Recap of RESACON 2025 Part 1

Episode 155: Recap of RESACON 2025 Part 1

In this episode of Home Stagers and Designers on Fire I am doing a recap of some of the sessions that I attended at RESACON 2025. Even though I’ve been staging since 2005, coaching stagers since 2014, and was in the Real Estate biz for 27 years, I’m still obsessed...

read more
Episode 151: Gen Xers-From Corporate to Entrepreneurship

Episode 151: Gen Xers-From Corporate to Entrepreneurship

In this podcast episode of Home Stagers and Designers on Fire I interview Laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship, and now business guide. Laura helps GenXers capitalize on their experience and expertise to...

read more
Episode 150: Million Dollar Stager’s Pricing Strategies

Episode 150: Million Dollar Stager’s Pricing Strategies

In this podcast episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs and The Million Dollar Stager. Michelle launched her staging business in 2006, growing it from a small operation to an 8,000-square-foot warehouse...

read more
Episode 148: Boss Babe Branding with the Ultimate Hype Girl

Episode 148: Boss Babe Branding with the Ultimate Hype Girl

In this podcast episode of Home Stagers and Designers on Fire I interview Laurie Graham, the owner of Boss Babe Creative + Visuals. Laurie is an Amazon best-selling author, international speaker, and branding powerhouse with over 20 years of experience in photography,...

read more
Episode 146: Build Your Seven-Figure Staging Business

Episode 146: Build Your Seven-Figure Staging Business

In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging,...

read more