As a New Home Stager it can be overwhelming to decide what to focus on in order to grow your business. And it is easy to get caught up doing things that can wait and not doing enough to get business in the door.
Let’s face it….we all want to do what feels comfortable and often shy away from doing things that put us outside of our comfort zone.
The truth is, without getting business in the door you won’t have a business and I want to see you succeed!
In this episode I talk about ten mistakes I see new Home Stagers make when growing their business (and what to do instead).
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
When you should (or shouldn’t) invest in inventory
Why getting certified is not enough to gain traction when building your business
Why it is important to try different business models when starting your business
The strategy and mindset issues that make it challenging for some Stagers to reach out to Real Estate Agents
The fastest way to get money in the door
What Stagers do instead of “needle moving” activities that delay their business growth
What to do if you don’t have a lot of pictures of your work when building your website
What to do if you are not great at copywriting when building your web site
What systems to focus on when starting your business
Three compelling questions to ask yourself and journal on in order to grow
Xo Marianne
Interested in coaching with me?
Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 165: From Solo Stager to Franchise Owner
Have you ever wondered what it would be like to own a Home Staging franchise? In this episode, I sit down with Alexa Centano, founder of VELLA HAUS—a luxury staging franchise designed to help stagers build profitable, high-end businesses with confidence. VELLA HAUS...
Episode 164: The Freedom Formula-Let Go and Level Up
What if the secret to growing your business wasn’t another perfect Instagram post or an envy-worthy portfolio… but learning to let go? In this episode, we’re diving into what happens when you release your attachment to the outcome — and instead take bold, intentional...
Episode 163: Upselling Staging and Design Services
Have you ever wondered what extra services you could offer that would delight your clients—and add more revenue to your business—without adding a ton of extra work? That’s exactly what we’re talking about in this week’s episode of Home Stagers and Designers on Fire. I...
Episode 162: Math, Mindset and Team Building
What happens when two coaches who live and breathe Home Staging biz talk shop? You get one juicy, strategy-packed conversation you won’t want to miss. In my latest episode of Home Stagers and Designers on Fire, I sit down with fellow coach (and host of the Staging...
Episode 161: Fall in Love with Marketing
Marketing got you spinning your wheels with little to no results? In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club. Heather is a multi-award-winning home stager with over a decade of experience in...
Episode 160: SEO, Pricing, Growth Tips and Staging Globally from IAHSP’s CEO
In this episode of Home Stagers and Designers on Fire I interview Jennie Norris, CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7,200+ homes staged, two bestselling books, and IAHSP expanded into 38 countries...
Episode 159: The Comeback Story of a Big Staging Company
In this episode of Home Stagers and Designers on Fire, I talk with Grant Findlay-Shirras—serial entrepreneur, financial strategist, and co-owner of Dekora, a luxury staging, furnishing, and design company serving Calgary and Kelowna. Grant’s entrepreneurial track...
Episode 158: How Jason Saft’s Signature Style Redefines Staging
Ever wonder what it really takes to stage multi-million-dollar homes in New York City? In this episode of Home Stagers and Designers on Fire, I talk with the incomparable Jason Saft—a true powerhouse in the staging world. Known for his curated, design-forward...
Episode 157: How Marissa Quickly Grew Her Staging Biz After Leaving Tech Career
In this episode of Home Stagers and Designers on Fire I interview Marissa Cortese. Marissa is the founder of Vienna Lane Interiors, a New Jersey–based staging and design firm known for its elevated, design-forward approach to preparing homes for market. A former tech...
Episode 156: Kari’s Bold Career Pivot into Staging
In this episode of Home Stagers and Designers on Fire I interview Kari Moffet, a past coaching client and staging dynamo. Kari is the founder of Poppy Home Staging; a business built on creativity, reinvention, and heart. Blending her previous roots in Interior Design...
Episode 155: Recap of RESACON 2025 Part 1
In this episode of Home Stagers and Designers on Fire I am doing a recap of some of the sessions that I attended at RESACON 2025. Even though I’ve been staging since 2005, coaching stagers since 2014, and was in the Real Estate biz for 27 years, I’m still obsessed...
Episode 154: The Stager’s Edge: How Tori Built a Thriving RE Biz
Want to know what it’s like for a Home Stager, author and leading voice in the Home Staging Industry to move across country and start a Real Estate Business? Join Tori Toth and I as she shares her adventures into the Real Estate world and how she sold 18 homes her...
Episode 153: How Mitch and Luis Turn a Side Hustle into a Staging Powerhouse
Have you ever dreamed of leaving behind the 9–5 grind to build something of your own—something creative, fulfilling, and wildly successful? Or perhaps you have made the shift to business owner and want to learn how this Texas couple made a name for themselves in the...
Episode 152: Stand Out as a Thought Leader and Win More Business
In this podcast episode of Home Stagers and Designers on Fire I discuss the importance of thought leadership and how it helps you stand out in a crowded market. It also helps you stand out when you are in a market where many haven’t embraced staging (yet). Listen to...
Episode 151: Gen Xers-From Corporate to Entrepreneurship
In this podcast episode of Home Stagers and Designers on Fire I interview Laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship, and now business guide. Laura helps GenXers capitalize on their experience and expertise to...
Episode 150: Million Dollar Stager’s Pricing Strategies
In this podcast episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs and The Million Dollar Stager. Michelle launched her staging business in 2006, growing it from a small operation to an 8,000-square-foot warehouse...
Episode 149: On Creativity and Building 2 Seven Figure Businesses
In this podcast episode of Home Stagers and Designers on Fire I interview Whitney English, author and creative. She has boot-strapped two businesses to seven figures, has a degree in interior design, studied management at Parsons in New York City, and has had her work...
Episode 148: Boss Babe Branding with the Ultimate Hype Girl
In this podcast episode of Home Stagers and Designers on Fire I interview Laurie Graham, the owner of Boss Babe Creative + Visuals. Laurie is an Amazon best-selling author, international speaker, and branding powerhouse with over 20 years of experience in photography,...
Episode 147: Optimize Your Website to Attract Leads that Turn Into Customers- Part 2
In this podcast episode of Home Stagers and Designers on Fire, I talk with Heather Cook of the Social Stager. Heather is proficient in creating websites for Home Stagers that convert leads into sales. Listen to the podcast below or subscribe on Apple, Spotify and...
Episode 146: Build Your Seven-Figure Staging Business
In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging,...
