In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging, Natalie built a seven-figure business, earning recognition as one of the Top 100 Most Influential People in Real Estate Staging for six years.
Now, as the Founder of Casa Novay Design,she brings luxury, functionality, and livability to coastal and vacation homes.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
Why it is important to know what it costs to keep your doors open when pricing your services and how Natalie determines cost per hour per employee
How location impacts pricing
The tool that Natalie uses to determine pricing
The importance of tracking KPI’s
How Natalie makes sure that her furniture and accessories are making money
Why your staging aesthetic is a big part of your brand and how to be unique and still appeal to target buyers
Why Natalie started incorporating custom artwork into her staging
How Natalie’s #1 Real Estate Agent advocates for her business
How Natalie delivers top notch customer service in order to create clients for life
Why tracking time and understanding logistics is important
Xo Marianne
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Natalie:
Website –www.casanovay.com
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
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