In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging, Natalie built a seven-figure business, earning recognition as one of the Top 100 Most Influential People in Real Estate Staging for six years.
Now, as the Founder of Casa Novay Design,she brings luxury, functionality, and livability to coastal and vacation homes.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
Why it is important to know what it costs to keep your doors open when pricing your services and how Natalie determines cost per hour per employee
How location impacts pricing
The tool that Natalie uses to determine pricing
The importance of tracking KPI’s
How Natalie makes sure that her furniture and accessories are making money
Why your staging aesthetic is a big part of your brand and how to be unique and still appeal to target buyers
Why Natalie started incorporating custom artwork into her staging
How Natalie’s #1 Real Estate Agent advocates for her business
How Natalie delivers top notch customer service in order to create clients for life
Why tracking time and understanding logistics is important
Xo Marianne
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Natalie:
Website –www.casanovay.com
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
