Marketing got you spinning your wheels with little to no results?
In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club.
Heather is a multi-award-winning home stager with over a decade of experience in building and running one of the most successful home staging companies in Canada.
Today she runs The Social Stager, a marketing firm whose purpose is to help home stagers simplify social media marketing so that they know what to say and how to say it in order to boost their engagement online and get more sales. She teaches stagers to lead with value and to create a personal brand so that they not only stand out from the competition but create clients for life.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
how to make marketing joyful and creative
why it is so important to understand what causes burn out and your roadblocks to marketing
when it might be time to rebrand and breath new life into your business
why less rules are better in marketing
the top marketing trend and what Heather sees for the future of marketing
how you can work with Heather and make marketing so much easier (and fun again)
Xo Marianne
Feeling drained from juggling all the marketing with little to show for it?
You don’t need more random Canva posts.
You need a system—a simple, repeatable way to market your staging business that actually gets results.
Marketing your staging business shouldn’t feel like a full-time job.
Here’s the shortcut…
The Social Stager Club
Inside, you’ll get:
✔️ A monthly content plan built with strategy (not fluff)
✔️ Captions + graphics made specifically for stagers
✔️ Seasonal + growth-focused marketing guides
✔️ Blog + email outlines (VIP only)
✔️ A private community + live office hours (VIP only)
✔️ A Prompt Vault full of ChatGPT tools (VIP only)
This framework was created by my friend and colleague, Heather Cook—the same one she used to grow her own award-winning staging business. Now she’s helping other stagers do the same.
No sleazy marketing tactics. No endless guesswork. Just a clear plan that helps you show up consistently, attract better clients, and finally feel confident about your marketing.
✨ Ready to market smarter (not harder)?
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
