In this episode, I’m talking with my former coaching client Amy Nelson, a Home Stager who’s carved out a powerful, profitable niche by getting crystal clear on her messaging, her business model, and the clients she truly wants to serve.
We talk about the most effective strategy she’s used to win business in a rural area, how implementing the Donald Miller Story Brand framework transformed her marketing, and the simple visual tool she uses to show clients real results.
If you’ve ever struggled with visibility, clarity, or growth in a smaller market, this conversation will open your eyes to what’s possible.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
What you’ll learn on this episode:
What Amy found to be the most effective strategy for winning business in her rural area
How Amy implements the Donald Miller Storybrand system in her marketing and messaging and why that is a game changer
Amy’s effective tool for visually demonstrating the results clients get when they work with her
How Amy’s business model evolved
Why Amy loves to do occupied staging
How Amy found clarity about what to say yes to and what to say no to
Xo Marianne
New Hampshire Designer Retreat | June 4–7 ✨
Imagine stepping away from your day-to-day and into a gorgeous mountain retreat in New Hampshire, surrounded by designers and home stagers who get you.
This isn’t just about trends (though you’ll get those, too ).
It’s about deep connection, shared growth, and unforgettable experiences.
Over three inspiring days, you’ll:
🤍 Learn directly from two seasoned coaches—Debbe Daley and Marianne Cherico—who will expand your vision, challenge your thinking, and help you step into what’s next
🤍 Gain just as much insight from the other talented creatives in the room—the conversations, collaborations, and “aha” moments are pure magic
🤍 Explore 2026 interior design & home staging trends, signature style, and what truly sets you apart
🤍 Learn how to leverage your design and staging expertise to invest in real estate, including how to evaluate and purchase investment properties—and combine smart buying with beautiful design
🤍 Experience the beauty of a private, historic NH retreat home, charming towns, antique shopping, and breathtaking mountain views
🤍 Enjoy cocktails, live music, laughter, optional Reiki sessions, hot-seat coaching, and plenty of time to relax and have fun
This is where business breakthroughs happen over coffee, wine, walks, and honest conversations—and where lasting friendships are formed.
Limited spots available
June 4–7 | Sandwich, NH
⏰ Registration closes May 29, 2026
If you’re craving inspiration, clarity, connection, and joy—this is your invitation
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Amy:
Website –www.hometransformationsstaging.com
Instagram-@hometransformationsstaging
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 7: Write Cracklin’ Hot Copy
In this episode Nancy shares her best tips for creating great copy that magnetizes your ideal clients.
Learn how great copy inspires your clients to take action on their own behalf.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
