Want to know what it’s like to run a boutique Home Staging Company in California?
Thinking about making your first hire but not sure what to focus on?
Wondering what it might be like to expand into a warehouse that ticks all your boxes?
In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging and Interior Design business located in North County, San Diego.
Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode we talk about:
How Heidi’s unique style helps her stand out and appeal to her 2 niche markets- shifting her vibe from the beachy area to the dessert area she serves
How Heidi rented a warehouse that fits all of her needs-close to home, a place for holding events and a “grown up” office space
How Heidi made her first hire and what she would recommend to those Stagers who are thinking of making their first hire
How Heidi is winning the business of Real Estate Agents
What a Home Stager with real authority in their market looks like
The promise Heidi made to herself about pricing and streamlining her pricing to simplify it
How Heidi has evolved as a business owner since we worked together
Xo Marianne
Join the Social Stager Club with Heather Cook
The Standout Stager, with Heather Cook, teaches the foundational work that must be in place before any marketing strategy will actually stick. Six lessons, one per week, starting live April 15th inside the Social Stager Club (replays available)
Here’s what the course covers:
Lesson 1: Why Nothing is Working
Lesson 2: You’re Worth More Than That
Lesson 3: Signature What?
Lesson 4: Talk Like the Expert You Are
Lesson 5: Pretty and Profitable
Lesson 6: Own That Authority
There are also two live coaching calls on April 28th and May 7th, where Heather goes through the material with members and answers questions directly. That’s a rare opportunity to get her eyes on your specific situation.
The Standout Stager is only available inside the Social Stager Club. If you’re not a member yet, April is genuinely the best time to join.
As a proud affiliate I am offering a bonus of a 1 on 1 half hour session where we discuss how to effectively articulate your value to Real Estate Agents when you sign up with the link below. This offer is good through the end of April 2026.
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 160: SEO, Pricing, Growth Tips and Staging Globally from IAHSP’s CEO
In this episode of Home Stagers and Designers on Fire I interview Jennie Norris, CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7,200+ homes staged, two bestselling books, and IAHSP expanded into 38 countries...
Episode 159: The Comeback Story of a Big Staging Company
In this episode of Home Stagers and Designers on Fire, I talk with Grant Findlay-Shirras—serial entrepreneur, financial strategist, and co-owner of Dekora, a luxury staging, furnishing, and design company serving Calgary and Kelowna. Grant’s entrepreneurial track...
Episode 158: How Jason Saft’s Signature Style Redefines Staging
Ever wonder what it really takes to stage multi-million-dollar homes in New York City? In this episode of Home Stagers and Designers on Fire, I talk with the incomparable Jason Saft—a true powerhouse in the staging world. Known for his curated, design-forward...
Episode 157: How Marissa Quickly Grew Her Staging Biz After Leaving Tech Career
In this episode of Home Stagers and Designers on Fire I interview Marissa Cortese. Marissa is the founder of Vienna Lane Interiors, a New Jersey–based staging and design firm known for its elevated, design-forward approach to preparing homes for market. A former tech...
Episode 156: Kari’s Bold Career Pivot into Staging
In this episode of Home Stagers and Designers on Fire I interview Kari Moffet, a past coaching client and staging dynamo. Kari is the founder of Poppy Home Staging; a business built on creativity, reinvention, and heart. Blending her previous roots in Interior Design...
Episode 155: Recap of RESACON 2025 Part 1
In this episode of Home Stagers and Designers on Fire I am doing a recap of some of the sessions that I attended at RESACON 2025. Even though I’ve been staging since 2005, coaching stagers since 2014, and was in the Real Estate biz for 27 years, I’m still obsessed...
Episode 154: The Stager’s Edge: How Tori Built a Thriving RE Biz
Want to know what it’s like for a Home Stager, author and leading voice in the Home Staging Industry to move across country and start a Real Estate Business? Join Tori Toth and I as she shares her adventures into the Real Estate world and how she sold 18 homes her...
Episode 153: How Mitch and Luis Turn a Side Hustle into a Staging Powerhouse
Have you ever dreamed of leaving behind the 9–5 grind to build something of your own—something creative, fulfilling, and wildly successful? Or perhaps you have made the shift to business owner and want to learn how this Texas couple made a name for themselves in the...
Episode 152: Stand Out as a Thought Leader and Win More Business
In this podcast episode of Home Stagers and Designers on Fire I discuss the importance of thought leadership and how it helps you stand out in a crowded market. It also helps you stand out when you are in a market where many haven’t embraced staging (yet). Listen to...
Episode 151: Gen Xers-From Corporate to Entrepreneurship
In this podcast episode of Home Stagers and Designers on Fire I interview Laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship, and now business guide. Laura helps GenXers capitalize on their experience and expertise to...
Episode 150: Million Dollar Stager’s Pricing Strategies
In this podcast episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs and The Million Dollar Stager. Michelle launched her staging business in 2006, growing it from a small operation to an 8,000-square-foot warehouse...
Episode 149: On Creativity and Building 2 Seven Figure Businesses
In this podcast episode of Home Stagers and Designers on Fire I interview Whitney English, author and creative. She has boot-strapped two businesses to seven figures, has a degree in interior design, studied management at Parsons in New York City, and has had her work...
Episode 148: Boss Babe Branding with the Ultimate Hype Girl
In this podcast episode of Home Stagers and Designers on Fire I interview Laurie Graham, the owner of Boss Babe Creative + Visuals. Laurie is an Amazon best-selling author, international speaker, and branding powerhouse with over 20 years of experience in photography,...
Episode 147: Optimize Your Website to Attract Leads that Turn Into Customers- Part 2
In this podcast episode of Home Stagers and Designers on Fire, I talk with Heather Cook of the Social Stager. Heather is proficient in creating websites for Home Stagers that convert leads into sales. Listen to the podcast below or subscribe on Apple, Spotify and...
Episode 146: Build Your Seven-Figure Staging Business
In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging,...
Episode 145: Confidence is Currency- Charge What You’re Worth Without Flinching
In this podcast episode of Home Stagers and Designers on Fire, I talk about pricing your services. If you’ve ever struggled with charging what you truly deserve or feel that hesitation when presenting your rates, trust me, you’re not alone. Many other Stagers and...
Episode 144: The Evolution of a Chicago Home Stager
In this podcast episode of Home Stagers and Designers on Fire, I interview David Cieslak, owner of Signature Staging, a boutique luxury staging company. David’s business has evolved through the years and he talks about what he has learned through the trials and...
Episode 143: Business Insights from a Veteran Stager and Trainer
In this podcast episode of Home Stagers and Designers on Fire, I chat with Christine Rae founder of CSP International™ Staging & Decorating BUSINESS Academy. A passionate educator, Christine has mentored thousands of professionals empowering them to build...
Episode 142: Optimize Your Website to Attract Customers
In my latest Home Stagers and Designers on Fire podcast episode, I chat with Heather Cook of Social Savvy Stager. Heather is a multi-award-winning stager with over a decade of success in Canada’s staging industry. Now, through The Social Stager, she helps stagers...
Episode 141: Building a Solid Staging Team Culture
In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Alisa Sparks. In 2017, Alisa founded "Linden Creek Home Staging," where her financial acumen and attention to detail seamlessly transitioned from corporate into the world of interior...
