Want to know what it’s like to run a boutique Home Staging Company in California?
Thinking about making your first hire but not sure what to focus on?
Wondering what it might be like to expand into a warehouse that ticks all your boxes?
In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging and Interior Design business located in North County, San Diego.
Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode we talk about:
How Heidi’s unique style helps her stand out and appeal to her 2 niche markets- shifting her vibe from the beachy area to the dessert area she serves
How Heidi rented a warehouse that fits all of her needs-close to home, a place for holding events and a “grown up” office space
How Heidi made her first hire and what she would recommend to those Stagers who are thinking of making their first hire
How Heidi is winning the business of Real Estate Agents
What a Home Stager with real authority in their market looks like
The promise Heidi made to herself about pricing and streamlining her pricing to simplify it
How Heidi has evolved as a business owner since we worked together
Xo Marianne
Join the Social Stager Club with Heather Cook
The Standout Stager, with Heather Cook, teaches the foundational work that must be in place before any marketing strategy will actually stick. Six lessons, one per week, starting live April 15th inside the Social Stager Club (replays available)
Here’s what the course covers:
Lesson 1: Why Nothing is Working
Lesson 2: You’re Worth More Than That
Lesson 3: Signature What?
Lesson 4: Talk Like the Expert You Are
Lesson 5: Pretty and Profitable
Lesson 6: Own That Authority
There are also two live coaching calls on April 28th and May 7th, where Heather goes through the material with members and answers questions directly. That’s a rare opportunity to get her eyes on your specific situation.
The Standout Stager is only available inside the Social Stager Club. If you’re not a member yet, April is genuinely the best time to join.
As a proud affiliate I am offering a bonus of a 1 on 1 half hour session where we discuss how to effectively articulate your value to Real Estate Agents when you sign up with the link below. This offer is good through the end of April 2026.
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 140: Hot Design Trends 2025
In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Debbe Daley of Debbe Daley Designs. With over 40 years of experience in the interior home industry, Debbe is also a published author and president of the New England Chapter of IDS. She...
Episode 139: Win Lots of Business by Making it Easy to Work with You
In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Jeff Martin of Mint Home Staging Company in California. Jeff started his company after seeing a need for affordable, on trend staging with quick turnarounds. Jeff is a Real Estate Agent...
Episode 138: Marianne’s Musings on 2025 Life and Business Plan and Dating
In the latest podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin’ Hot 2025 Life and Business Plan and musings on how venturing into the world of dating sometimes takes the same mindset as building a business. I also share a time...
Episode 137: Inside the World of a Top LA Home Stager and HGTV Personality
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms. In this episode you will learn: What it is really like to be on HGTV How HGTV Stagers get paid (or not) How Kevin’s experience doing model homes helped him land HGTV...
Episode 136: Business Tips from a Multi Dimensional Entrepreneur
In this episode of Home Stagers and Designers on Fire I talk with Shauna Lynn Simon. Shauna Lynn is a multi award winning Home Stager and Designer, owner of SLS Academy and business coach for the busy female entrepreneur. She shares lots of “golden nuggets of wisdom”...
Episode 135: A RE Agent/Home Stager’s Advice on Winning Business
In this episode I talk with Shawn Varwig, the dynamic CEO of of Home Staging Northwest and Broker for Heritage Home Team Real Estate. His deep understanding of market trends, property values and buyer psychology allows him to provide staging solutions that position...
Episode 134: From Banking Career to Staging and Design Dynamo
In this episode I talk with Red Barrinuevo, owner of Redesign4more in Toronto. Known for his transformative approach to home design, and a passion for elevating spaces, Red's work goes beyond aesthetics. His thoughtful and innovative designs have not only enhanced the...
Episode 133: Financing Staging Inventory
In this episode I talk with Rod Basconcillo, president of R&R Financial... Since 2017 Rod has been serving the Home Staging Industry, providing financing solutions for his clients. Listen to the podcast below or subscribe on Apple, Spotify and most major...
Episode 132: Million Dollar Stager
Have you ever wondered what it is like to be a million dollar stager? Well you’ll get all the “inside skinny” in my latest podcast episode. Listen in as Michelle Minch of Moving Mountains Design talks about how she built her LA staging company. Listen to the podcast...
Episode 131: Transitioning from Corporate to a Successful Staging Business
In this episode I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a 30 year lucrative career in corporate to start a Home Staging business in Calgary Canada and now British Columbia. She takes us through the journey of building her business Listen...
Episode 130: Takeaways from RESACON 2024
In this episode I talk about the numerous takeaways from attending (and sponsoring) RESACON 2024. Even though I have been in the staging business since 2005, I am always excited to learn from others and share with my coaching clients and listeners.
Episode 129: Get Top Dollar for Your Staging Business
In this episode I interview Steven Denny, a partner at Innovative Business Advisors and the coauthor of the book You Don’t Know What You Don’t Know This book details the steps to take in order to build a profitable Home Staging business and one that has a strategic...
Episode 128: Success and The Business Building Journey
What does success mean to you? Are you looking to build a 7 figure business with a team? Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart? Success means different things to different people...
Episode 127: Pinterest as a Marketing Strategy
Have you ever thought of how you might drive more traffic to your website? Do you think of Pinterest as a tool to create boards and that is it? In this episode of Home Stagers and Designers on Fire, I interview Heather Cook of The Social Stager and we do a deep dive...
Episode 126: Bookkeeping Basics for Home Stagers
In this podcast episode, Lani Saviddis, owner of Bright Spot Bookkeeping talks about the importance of bookkeeping for your Home Staging Business.
Episode 125: Design Curious? This episode is for YOU!
Rebecca Ward has been designing in the greater Sacramento area for over 15 years. She is a Certified Interior Designer (CID), and she’s passed the National Council for Interior Design Qualification (NCIDQ) exam. In this episode we talk about how she has built her...
Episode 124: 10 X Your Real Estate Agent Referrals
In this episode of Home Stagers and Designers on Fire I talk about how I might 10x my efforts in order to get better results winning the business of Real Estate Agents. Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms....
Episode 123: From Home Stager to Wellness Design
In this episode of Home Stagers and Designers on Fire I talk with Kristyn Perreira of Reforma Interiors. Her journey began with Home Staging, where her keen eye for space, color, and style earned her numerous awards and recognition. Today, she is a trailblazer in the...
Episode 122: Unpacking the NAR Settlement and it’s Effects on the Home Staging Industry
The recent settlement with the National Association of Realtors has caused quite a stir and many Home Stagers are curious about how this might impact their business. In this podcast episode of Home Stagers and Designers on Fire I explain how the settlement will change...
Episode 121: Ten Mistakes New Stagers Make When Growing Their Business
As a New Home Stager it can be overwhelming to decide what to focus on in order to grow your business. And it is easy to get caught up doing things that can wait and not doing enough to get business in the door. Let’s face it….we all want to do what feels comfortable...
