Welcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.

In this episode you will learn:

Andress’s best organic strategy for using Instagram

The “why” behind Instagram and how to simplify the use of social media

Why Reels is “hot” right now

How often you should be posting on Instagram and why it is important to take a break

Your social media goals and intentionality

Why Home Stagers are uniquely prepared to be impactful on Instagram

How to focus on what is in it for your Ideal Client when preparing your posts

Why being hyper targeted is really important

How to optimize your Insta profile so that your ideal clients can find you

How to use hashtags effectively and the biggest mistakes Home Stagers are using right now

How you can identify your business as a Home Staging business

Why your user name should be as close to your business name as possible

Another way to leverage your name place holder

How to use a CTA button

Why you should use social media to prop up agents who use your services

The importance of knowing where your clients are coming from

How to do Reels, have fun with them and best practices

A favorite app Andress uses to put clips together

Andress’s best advice for editing still shots

Andress’s advice on how often to post on social media and her favorite posting app

Xo Marianne

Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!

I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Connect with Andress

Staging Studio- https://www.stagingstudio.com/a/12054/thyPJkVF *

*I am a proud affiliate of the Staging Studio

 

Connect with Marianne:

Set up a coaching discovery session to see if coaching is right for you.

Website– https://coachingbymarianne.com

Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/

FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative

Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/

Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here

 

Episode 151: Gen Xers-From Corporate to Entrepreneurship

Episode 151: Gen Xers-From Corporate to Entrepreneurship

In this podcast episode of Home Stagers and Designers on Fire I interview Laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship, and now business guide. Laura helps GenXers capitalize on their experience and expertise to...

read more
Episode 150: Million Dollar Stager’s Pricing Strategies

Episode 150: Million Dollar Stager’s Pricing Strategies

In this podcast episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs and The Million Dollar Stager. Michelle launched her staging business in 2006, growing it from a small operation to an 8,000-square-foot warehouse...

read more
Episode 148: Boss Babe Branding with the Ultimate Hype Girl

Episode 148: Boss Babe Branding with the Ultimate Hype Girl

In this podcast episode of Home Stagers and Designers on Fire I interview Laurie Graham, the owner of Boss Babe Creative + Visuals. Laurie is an Amazon best-selling author, international speaker, and branding powerhouse with over 20 years of experience in photography,...

read more
Episode 146: Build Your Seven-Figure Staging Business

Episode 146: Build Your Seven-Figure Staging Business

In this podcast episode of Home Stagers and Designers on Fire, I talk with Natalie Lorenz. Natalie is an award-winning staging and design expert, speaker, and TV contributor, with features on NBC, CBS, Elle Décor, and more. As the former CEO of Decorus Home Staging,...

read more
Episode 144: The Evolution of a Chicago Home Stager

Episode 144: The Evolution of a Chicago Home Stager

In this podcast episode of Home Stagers and Designers on Fire, I interview David Cieslak, owner of Signature Staging, a boutique luxury staging company. David’s business has evolved through the years and he talks about what he has learned through the trials and...

read more
Episode 142: Optimize Your Website to Attract Customers

Episode 142: Optimize Your Website to Attract Customers

In my latest Home Stagers and Designers on Fire podcast episode, I chat with Heather Cook of Social Savvy Stager. Heather is a multi-award-winning stager with over a decade of success in Canada’s staging industry. Now, through The Social Stager, she helps stagers...

read more
Episode 141: Building a Solid Staging Team Culture

Episode 141: Building a Solid Staging Team Culture

In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Alisa Sparks. In 2017, Alisa founded "Linden Creek Home Staging," where her financial acumen and attention to detail seamlessly transitioned from corporate into the world of interior...

read more
Episode 140: Hot Design Trends 2025

Episode 140: Hot Design Trends 2025

In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Debbe Daley of Debbe Daley Designs. With over 40 years of experience in the interior home industry, Debbe is also a published author and president of the New England Chapter of IDS. She...

read more
Episode 134: From Banking Career to Staging and Design Dynamo

Episode 134: From Banking Career to Staging and Design Dynamo

In this episode I talk with Red Barrinuevo, owner of Redesign4more in Toronto. Known for his transformative approach to home design, and a passion for elevating spaces, Red's work goes beyond aesthetics. His thoughtful and innovative designs have not only enhanced the...

read more
Episode 133: Financing Staging Inventory

Episode 133: Financing Staging Inventory

In this episode I talk with Rod Basconcillo, president of R&R Financial... Since 2017 Rod has been serving the Home Staging Industry, providing financing solutions for his clients. ​Listen to the podcast below or subscribe on ​Apple​, ​Spotify​ and most major...

read more
Episode 132: Million Dollar Stager

Episode 132: Million Dollar Stager

Have you ever wondered what it is like to be a million dollar stager? Well you’ll get all the “inside skinny” in my latest podcast episode. Listen in as Michelle Minch of Moving Mountains Design talks about how she built her LA staging company. ​Listen to the podcast...

read more