Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience. As the owner of Los Angeles-based Madison Modern Home, Robin is her company’s chief sourcing agent, and prides herself on her uncanny ability to find unique furniture and accents to complement and enhance the homes she stages with her team. Robin also brings a background in PR and marketing that serves her company well. In fact, she’s just created an audio course on how to get your staging company mentioned in the media (see link below under Connect with Robin).
In this episode you will learn:
How Robin integrated her marketing, PR and visual experience into building her Home Staging Business in LA
What Robin did when transitioning from a 9-5 job to a full fledged Home Staging Business
Robin’s advice for those who are thinking about opening a Home Staging Company
How Robin has structured her family team, so that each of their talents are optimized
How Robin makes sure that her company is staying profitable
What Robin thinks about staying competitive while there are more staging companies vying for the same jobs
How Robin is thinking of diversifying her income
How Robin developed her signature style and how she adapts it to the trends and location of the property
Why getting press recognition helps SEO, sets you up as an expert and gets you in front of more potential clients
How Robin has used her PR background to land great press in media outlets
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Robin:
Website–www.madmodhome.com
5 Steps for Getting Media Coverage for Your Home Staging Business- https://www.iahsp.com/audio-learning (go to audio lessons)
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
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