Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience. As the owner of Los Angeles-based Madison Modern Home, Robin is her company’s chief sourcing agent, and prides herself on her uncanny ability to find unique furniture and accents to complement and enhance the homes she stages with her team. Robin also brings a background in PR and marketing that serves her company well. In fact, she’s just created an audio course on how to get your staging company mentioned in the media (see link below under Connect with Robin).
In this episode you will learn:
How Robin integrated her marketing, PR and visual experience into building her Home Staging Business in LA
What Robin did when transitioning from a 9-5 job to a full fledged Home Staging Business
Robin’s advice for those who are thinking about opening a Home Staging Company
How Robin has structured her family team, so that each of their talents are optimized
How Robin makes sure that her company is staying profitable
What Robin thinks about staying competitive while there are more staging companies vying for the same jobs
How Robin is thinking of diversifying her income
How Robin developed her signature style and how she adapts it to the trends and location of the property
Why getting press recognition helps SEO, sets you up as an expert and gets you in front of more potential clients
How Robin has used her PR background to land great press in media outlets
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Robin:
Website–www.madmodhome.com
5 Steps for Getting Media Coverage for Your Home Staging Business- https://www.iahsp.com/audio-learning (go to audio lessons)
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 97: The Social Savvy Stager
Welcome to episode #97 of Home Stagers and Designers on Fire. In this episode I interview Heather Cook, a multi-award-winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada.
Episode 95: Create a Business That is in Alignment with Your Core Values
In this episode I interview Dawn Drew, a successful business owner and entrepreneur in Raleigh, NC. As a Home Stager, Designer, House-Flipper, and NC Real Estate Agent, Dawn’s commitment has always been to personal growth, her own and those around her.
Episode 94: Business Productivity Consultant
Check out my latest episode of Home Stagers and Designers on Fire. In this episode I talk with Shanice Miller, a Business Productivity Consultant with Taskly Group
Episode 93: Cape Cod Designer and Stager on Work Life Balance
Welcome to episode #93 of Home Stagers and Designers on Fire. Donel Beals has been one of my coaching clients for 5 years and has built a thriving Staging/Design business on Cape Cod.
Episode 92: Team Collaboration Business Model- Staging Company
In this episode I interview Monica Murphy of Preferred Staging serving Northern Virginia, Washington DC and suburban Maryland.
Episode 91: Designing Model Apartments
Jodie started her staging business in 2017 and has pivoted into residential and commercial design targeting multi family property management groups. Her specialty is providing luxurious model apartments, working community areas as well as outdoor rooftop lounges and leasing offices.
Episode 90: How to Win the Business of RE Agents and Broker/Owners
In this episode I interview Jennifer Mello, Massachusetts and Rhode Island Real Estate Broker and owner of the Mello Group. Jenn has been a well respected, top performing agent since 2005.
Episode 89: Leading a Fulfilled Life and Business
A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most—a highly meaningful life. And a highly meaningful life means something different for everyone
Episode 88: Concierge Home Staging, Estate Sale, and Real Estate Business
In this episode I am delighted to talk with Tracy Molendi. Tracy started her business as a Professional Organizer. She then added Staging Services, Design work, Senior Downsizing, Estate Sales, and a Retail Store to her menu of services.
Episode 87: Year Long Design Job on the Coast of Maine
Have you ever wondered what it would be like to do a really large design job from soup to nuts? In this episode Debbe Daley dishes on what it was like for her, the trials and tribulations of taking on a project this large in scope.
Episode 86: Home Stagers- Build Your Relationship with RE Agents by Volunteering in the Community
Cathy Lee has built a lucrative staging business by being active in her community. She shares how being involved has benefitted her both professionally and personally and how “giving back” feels really good, a “win, win”.
Episode 85: What You Need To Know When Building Or Growing Your Website
After more than 20 years delivering marketing technology solutions for corporate clients, Judy left the corporate world to start her own business JB Home Style Interiors, doing staging and interior redesign. A couple of years in, she re-discovered her inner geek and pivoted to help other creatives build their websites
Episode 84: From Home Stager to STR Specialist
n this episode I discuss how to add Short Term Rentals to your Home Staging or Interior Design menus with my special guest Amy Powers. Amy has been an award-winning Stager and industry leader since 2007.
Episode 83: 3 Ways Mindset Impacts Your Success
business? Are you taking lots of action but aren’t gaining the traction you feel you should be getting? Do you wonder what you might be doing differently?
Episode 82: From Marketing Career to Home Staging/Design Business
Leah is the owner of LJ Interiors, a design and home staging company in Chaska, MN. Leah spent over 12 years in Marketing helping clients choose the perfect color or color scheme to create dramatic transformations and captivating results and now draws on those skills as she helps clients in their homes.
Episode 81: Raw, Unfiltered Grief, Doing Tough Things and Business
In this episode I talk about grief and how it has impacted my life and business after my husband, Jimmy died.
Episode 80: Money Management and Mindset
As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth.
Episode 79: Instagram for Home Stagers and Designers
In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.
Episode 78: The benefits of using Mydoma for your Home Staging or Interior Design Business
In this session Dixie Willard and I will discuss the benefits of using Mydoma for your Home Staging or Interior Design Business.
Episode 77: Optimize Your Sales Funnels, Newsletters, Social Media
When Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their “go to Gal”.
