Welcome to episode #97 of Home Stagers and Designers on Fire. In this episode I interview Heather Cook, a multi-award-winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today she runs The Social Stager, a marketing firm whose purpose is to help Home Stagers simplify social media marketing so that they boost their engagement online and win more sales.
In this episode you will learn:
How Heather went from owning a Home Staging Company to running a marketing business for Home Stagers
Why Heather loves Instagram for Home Stagers who want to connect with ideal clients
Heather’s strategy for gaining followers and engaging with Real Estate Agents on Instagram
How to use Instagram Reels, Stories and Posts strategically
How often you should post on Instagram
How to engage with ideal clients in order to deepen the relationship
How to create compelling content
Why educating Agents or your ideal clients about how you help them is key to gaining their business
What Home Stagers should focus on when building content for Instagram
How to book a staging consultation using Instagram stories
Examples of what content to post on Instagram
The scheduling apps Heather recommends for posting on Instagram
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Heather:
Website–www.socialsavvystagers.com
The Ultimate Media Content Idea Guide – https://view.flodesk.com/pages/63ec03ae0f93ed601fa2a94c
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 98: How I Get Over 95% of my Business from Agent Referrals
In this episode I talk about how I built my staging business, since 2005, by getting over 95% of my business from Real Estate Agent Referrals.
Episode 96: Running an LA Home Staging Business
Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience.
Episode 95: Create a Business That is in Alignment with Your Core Values
In this episode I interview Dawn Drew, a successful business owner and entrepreneur in Raleigh, NC. As a Home Stager, Designer, House-Flipper, and NC Real Estate Agent, Dawn’s commitment has always been to personal growth, her own and those around her.
Episode 94: Business Productivity Consultant
Check out my latest episode of Home Stagers and Designers on Fire. In this episode I talk with Shanice Miller, a Business Productivity Consultant with Taskly Group
Episode 93: Cape Cod Designer and Stager on Work Life Balance
Welcome to episode #93 of Home Stagers and Designers on Fire. Donel Beals has been one of my coaching clients for 5 years and has built a thriving Staging/Design business on Cape Cod.
Episode 92: Team Collaboration Business Model- Staging Company
In this episode I interview Monica Murphy of Preferred Staging serving Northern Virginia, Washington DC and suburban Maryland.
Episode 91: Designing Model Apartments
Jodie started her staging business in 2017 and has pivoted into residential and commercial design targeting multi family property management groups. Her specialty is providing luxurious model apartments, working community areas as well as outdoor rooftop lounges and leasing offices.
Episode 90: How to Win the Business of RE Agents and Broker/Owners
In this episode I interview Jennifer Mello, Massachusetts and Rhode Island Real Estate Broker and owner of the Mello Group. Jenn has been a well respected, top performing agent since 2005.
Episode 89: Leading a Fulfilled Life and Business
A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most—a highly meaningful life. And a highly meaningful life means something different for everyone
Episode 88: Concierge Home Staging, Estate Sale, and Real Estate Business
In this episode I am delighted to talk with Tracy Molendi. Tracy started her business as a Professional Organizer. She then added Staging Services, Design work, Senior Downsizing, Estate Sales, and a Retail Store to her menu of services.
Episode 87: Year Long Design Job on the Coast of Maine
Have you ever wondered what it would be like to do a really large design job from soup to nuts? In this episode Debbe Daley dishes on what it was like for her, the trials and tribulations of taking on a project this large in scope.
Episode 86: Home Stagers- Build Your Relationship with RE Agents by Volunteering in the Community
Cathy Lee has built a lucrative staging business by being active in her community. She shares how being involved has benefitted her both professionally and personally and how “giving back” feels really good, a “win, win”.
Episode 85: What You Need To Know When Building Or Growing Your Website
After more than 20 years delivering marketing technology solutions for corporate clients, Judy left the corporate world to start her own business JB Home Style Interiors, doing staging and interior redesign. A couple of years in, she re-discovered her inner geek and pivoted to help other creatives build their websites
Episode 84: From Home Stager to STR Specialist
n this episode I discuss how to add Short Term Rentals to your Home Staging or Interior Design menus with my special guest Amy Powers. Amy has been an award-winning Stager and industry leader since 2007.
Episode 83: 3 Ways Mindset Impacts Your Success
business? Are you taking lots of action but aren’t gaining the traction you feel you should be getting? Do you wonder what you might be doing differently?
Episode 82: From Marketing Career to Home Staging/Design Business
Leah is the owner of LJ Interiors, a design and home staging company in Chaska, MN. Leah spent over 12 years in Marketing helping clients choose the perfect color or color scheme to create dramatic transformations and captivating results and now draws on those skills as she helps clients in their homes.
Episode 81: Raw, Unfiltered Grief, Doing Tough Things and Business
In this episode I talk about grief and how it has impacted my life and business after my husband, Jimmy died.
Episode 80: Money Management and Mindset
As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth.
Episode 79: Instagram for Home Stagers and Designers
In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.
Episode 78: The benefits of using Mydoma for your Home Staging or Interior Design Business
In this session Dixie Willard and I will discuss the benefits of using Mydoma for your Home Staging or Interior Design Business.