Welcome to episode #93 of Home Stagers and Designers on Fire. Donel Beals has been one of my coaching clients for 5 years and has built a thriving Staging/Design business on Cape Cod.
Back in the day-Donel Studied at the School for Interior Design and visual merchandising. She designed windows and created floor plans for many retailers including: Filenes, Gap, Reebok, Stride Rite and Eastern Mountain Sports.
After taking a 5 yr break to raise her sons Donel came to me when she wanted to build a staging /design career but was concerned about how to leverage her time so that her life priorities would still be honored. She wanted to make sure that she was there for her 2 young boys and husband.
Flash forward to today and Donel says:
“I have worked this biz at my own pace, on my own terms and I could not be more fulfilled and happy, excited to get up everyday to this amazing life I have created!!”
In this episode you will learn:
How Donel has built a successful staging and design business while honoring her top life priorities
How mindset played a big part in gaining the business of Real Estate Agents
Where most of Donel’s business comes from
Simple mindset shifts that helped Donel raise her prices so that she is being paid well for the value she brings
How Donel handles the “price negotiators”
How Donel went from being a “yes girl” to setting better business and personal boundaries
How Donel plans on upping her Social Media game
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
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