In this episode I talk with Birgit Anich about what it takes to position yourself as a luxury home staging specialist in your local market
Birgit Anich has won numerous national awards as a home stager and designer. She has also been named as a Top 75 Influencer in the Real Estate Staging Industry as well as a Top 200 Influencer in the Design Industry. Birgit has been focused on styling and merchandising real estate properties since 2009 when she founded BA Staging & Interiors. With a masters in business and marketing and a background in interior design, Birgit brings unique skills and a keen sense for beautiful designs to her clients. Her work has been featured on HGTV, NBC, FOX News, CBS, ABC, New York Times, and several other print media venues. When Birgit is not busy designing and staging homes her other passion is photography.
In this episode Birgit shares her best tips on what it takes to position yourself as a luxury home staging specialist in your local market
You will learn:
What luxury clients expect from a Home Stager.
Where Birgit gets most of her business for luxury home jobs.
How Birgit wins over staging jobs in a competitive market.
Why every touch point with luxury clients needs to be high level and “spot on” from the first phone call to the design execution.
How understanding 3 different segments of the luxury market and has impacted Birgit’s staging process.
How to adapt your inventory for the luxury market.
Why pricing for the luxury market is different in order to stay profitable.
How competition in the luxury market has changed Birgit’s business model so that she remains profitable while delivering top notch service.
What aspirational staging is and how it sets you apart in the luxury market (as well as all markets).
How Birgit engages the Real Estate Agent in order to do a deeper dive into the target Buyer and why that makes her stand out.
Which top level elements should be in your website in order to instill confidence in the Luxury client.
What “look” luxury home Sellers expect that is different than your average staging client.
Whether your profit margin will be higher doing luxury (or not) and what factors to consider.
Connect with Birgit
Website- https://www.bastaginginteriors.com
Instagram– https://www.instagram.com/ba_staging_interiors/?hl=en
Linked In- https://www.linkedin.com/in/birgit-anich-b11a228/
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
