Episode 190: Certified to Confident and Profitable
Certification changes what you know about staging. It doesn't change who you believe you are as a business owner. In this episode I talk about the identity gap between being a certified Home Stager and a Confident & Profitable one - and how to close it. Most of the stagers I coach walk in the door already talented. They're certified, they have an eye, and they can transform a room but they don’t understand why it is so difficult to run a business. The gap I see over and over is something...
Episode 189: A Luxury Real Estate Agent’s Playbook
What does it actually take to win — and sell — in the luxury real estate market? In this episode, I talk with Tammy DeWolfe, luxury Real Estate Agent and TV personality, to find out. Tammy shares why staging consultations have become a non-negotiable part of her marketing playbook, how she's turned her Instagram presence into a cold-lead magnet, and the surprising way her fitness routine and daily affirmations have shaped her real estate brand. You will learn: Why Tammy decided to offer...
Episode 188: 6-8 Stagings a Day (how Design Quad does it)
In this podcast episode I talk with Nikki Watson owner of The Design Quad, the largest home staging and interior design firm in the nation. Nikki’s company is a well oiled machine that allows her time to do philanthropic work as well as occasional appearances on HGTV. She has also developed a curated collection of furniture with ZUO that is custom tailored to the needs of Home Stagers. You will learn: How Nikki has created a team that runs her staging business while she focuses on being...
Episode 187: How to Command What You’re Worth
In this podcast episode I talk with Johnathan H. Miller, a Virginia based media personality, author, artist, entrepreneur and business strategist known for his direct perspective on design, positioning and value. Johnathan shares what he has learned through his 15 years in the staging business and 20 years in the design industry You will learn: How Johnathan managed to gain 13k followers on Instagram Why Johnathan believes people are willing to pay more for certain Stagers Why Johnathan thinks...