What does it actually take to win — and sell — in the luxury real estate market? In this episode, I talk with Tammy DeWolfe, luxury Real Estate Agent and TV personality, to find out. Tammy shares why staging consultations have become a non-negotiable part of her marketing playbook, how she’s turned her Instagram presence into a cold-lead magnet, and the surprising way her fitness routine and daily affirmations have shaped her real estate brand.
You will learn:
- Why Tammy decided to offer staging consultations as part of her marketing plan
- How Tammy positions herself to win listings
- How Tammy weaves her fitness routine and positive affirmations into her Real Estate brand
- How Tammy’s Instagram presence helps her win cold leads
- What luxury Home Sellers expect
- How Tammy’s ventures into TV have impacted her local visibility
- The marketing differentiator that Tammy uses to sell her listings
- How Tammy attracts clients who want to experience Real Estate in a different way
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
Xo Marianne
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The Movement
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A movement of Home Stagers who know their value, lead with intention, and build sustainable, profitable businesses.
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It starts when you stop thinking like a stager—
and start leading like a confident and profitable business owner.
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The most successful version of your business is waiting on the other side of this waitlist — come join us!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
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Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 188: 6-8 Stagings a Day (how Design Quad does it)
In this podcast episode I talk with Nikki Watson owner of The Design Quad, the largest home staging and interior design firm in the nation. Nikki’s company is a well oiled machine that allows her time to do philanthropic work as well as occasional appearances on HGTV....
Episode 187: How to Command What You’re Worth
In this podcast episode I talk with Johnathan H. Miller, a Virginia based media personality, author, artist, entrepreneur and business strategist known for his direct perspective on design, positioning and value. Johnathan shares what he has learned through his 15...
Episode 186: The 5 Pillar Series- #5 Fulfillment – Your business should support your best life
Hey Home Stager, building a business should be a rewarding journey. It should not only encourage you to grow as a person, it should instill a sense of pride, a sense of self worth and personal and professional fulfillment. This episode breaks down what it looks like...
Episode 185: The 5 Pillar Series- #4 Profitability-Why Most Home Stagers Are Leaving Money on the Table (And Don’t Even Know It)
Hey Home Stager, building a profitable Home Staging business requires you to know your numbers, own your value and understand subconscious stories you have about money. This episode breaks down how to look at your numbers, convey your value and call out money stories...
Episode 184: The 5 Pillar Series- #3 Consistency-the currency of time
Hey Home Stager, building a profitable Home Staging business requires you to: Spend time on needle moving activities in order to generate income Track your KPIs (Key Performance Indicators) Be consistent in order to gain traction This episode breaks down what...
Episode 183: The 5 Pillar Series- #2 Clarity-the importance of clarity in your business
Hey Home Stager, building a profitable Home Staging business requires you to: Have a solid plan for your business and life that will serve as your North Star Know who your Ideal Clients are and how to win them over Know what your target financial goals are and how you...
Episode 182: The 5 Pillar Series- #1 Confidence-what got you certified won’t get you profitable
Hey Home Stager, you got certified. You're talented. You love this work. So why does building a profitable business still feel so hard? In this episode, we dig into the real reason so many skilled Home Stagers stay stuck — and it has nothing to do with their staging...
Episode 181: The Story Behind a Growing Boutique Staging Business
Want to know what it’s like to run a boutique Home Staging Company in California? Thinking about making your first hire but not sure what to focus on? Wondering what it might be like to expand into a warehouse that ticks all your boxes? In this episode I talk with...
Episode 180: Stop Blending In- Start Standing Out
Are you “doing all of the marketing” but nothing seems to be working? Do you want to stand out as a Home Stager? Would you like to be more effective when articulating your value? If you answered yes to any of these questions, you are going to love this episode with...
Episode 179: Inside a Successful Boutique Staging Company
Ever wonder what it might be like to own a “boutique” staging company? In this episode I interview Kristen and Amy, co-founders of Salt + Pine, a boutique home staging company based in Rhode Island- known for its distinctive style and strong brand presence. Together...
Episode 178: From Home Stager to Full Interior Designer
Have you ever wondered what it would really take to transition from a home staging business into full-service interior design?In this episode, Juliana Ewer, Owner and Principal Designer of J Squared Home Designs, shares how she successfully made that transition and...
Episode 177: Fire Horse Energy and the Home Stager who is Ready to Rise
According to Chinese astrology, this is the year of the Fire Horse - a rare cycle of bold energy, rapid transformation, and courageous visibility. And whether you follow astrology or simply feel that something is shifting, this episode will help you understand how to...
Episode 176: Staging in a Rural Market- What Actually Works
What does it really take to build a thriving staging business in a rural market — without burning yourself out or saying yes to everything? In this episode, I’m talking with my former coaching client Amy Nelson, a Home Stager who’s carved out a powerful, profitable...
Episode 175: Out of the Box Marketing Ideas that Work
In this episode of Home Stagers and Designers on Fire I interview Lauren Brown of A Designer’s Touch. After a successful 33-year career, Lauren retired—and then boldly launched her design firm at 65 years old. Her creative marketing has included billboards, movie...
Episode 174: The Comeback of Vintage and Design Trends Shaping 2026
In this episode of Home Stagers and Designers on Fire, I’m joined by award-winning interior designer Debbe Daley for a rich, eye-opening conversation about design trends, the return of vintage, and how to use it with intention in both home staging and interior design....
Episode 173: The Identity Upgrade Behind Big Bodacious Goals
This year, I want to invite you to think about goals differently. Most people set goals that won’t disrupt their life, their identity, or their nervous system. They choose goals that are sensible, comfortable-Goals their brain can agree to without breaking a sweat....
Episode 172: Bold Branding that Builds Confidence and Clients
Have you ever wondered how to set your business apart from the competition? Do you know what it takes to build an unforgettable brand? Are you ready to stand out in your market? If you answered yes to any of these questions, you won’t want to miss this podcast...
Episode 171: New Year, New You, New Me- Choosing Growth Over Fear
This episode is a little different. Today, I’m pulling back the curtain and inviting you into a very raw, very honest conversation. As we step into a new year, there’s a lot of pressure to fix, hustle, and reinvent. But what if real growth doesn’t come from doing...
Episode 170: The One Thing Successful Stagers are Doing Differently
Ever wonder what sets successful Home Stagers apart from the ones who are struggling? Check out this podcast episode and get the clarity you need to make 2026 your best year ever! Listen to the podcast below or subscribe on Apple, Spotify and most major podcast...
Episode 169: Seven Phases of Business Growth (Part 2)
Ever wonder what to focus on in each stage of growing your business—and what pitfalls to avoid along the way? In this episode, I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who’s mastered the art of scaling creative companies...
