In this episode of Home Stagers and Designers on Fire I talk with Heather Cook of the Social Stager about the importance of creating a compelling brand so that you stand out and attract your Ideal Clients.
Listen to the podcast here:
In this episode you will learn:
Why a mission statement is foundational and serves as a litmus test for your brand
How to dig into the details of your Ideal Clients so that your brand message is on point
Heather’s process for choosing brand colors and how color psychology impacts the way your business will be perceived
How to bring out your personality in your brand while appealing to your Ideal Clients
How to determine your business’s core values and why that is an integral part of your brand
What high level brand messaging is
Ways to convey what sets your company apart in order to stand out in a noisy online world
How content pillars help you create effective and strategic content
Xo Marianne
Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Heather:
Website- www.socialsavvystagers.com
https://thesocialstager.myflodesk.com/
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 139: Win Lots of Business by Making it Easy to Work with You
In my latest podcast episode of Home Stagers and Designers on Fire, I talk with Jeff Martin of Mint Home Staging Company in California. Jeff started his company after seeing a need for affordable, on trend staging with quick turnarounds. Jeff is a Real Estate Agent...
Episode 138: Marianne’s Musings on 2025 Life and Business Plan and Dating
In the latest podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin’ Hot 2025 Life and Business Plan and musings on how venturing into the world of dating sometimes takes the same mindset as building a business. I also share a time...
Episode 137: Inside the World of a Top LA Home Stager and HGTV Personality
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms. In this episode you will learn: What it is really like to be on HGTV How HGTV Stagers get paid (or not) How Kevin’s experience doing model homes helped him land HGTV...
Episode 136: Business Tips from a Multi Dimensional Entrepreneur
In this episode of Home Stagers and Designers on Fire I talk with Shauna Lynn Simon. Shauna Lynn is a multi award winning Home Stager and Designer, owner of SLS Academy and business coach for the busy female entrepreneur. She shares lots of “golden nuggets of wisdom”...
Episode 135: A RE Agent/Home Stager’s Advice on Winning Business
In this episode I talk with Shawn Varwig, the dynamic CEO of of Home Staging Northwest and Broker for Heritage Home Team Real Estate. His deep understanding of market trends, property values and buyer psychology allows him to provide staging solutions that position...
Episode 134: From Banking Career to Staging and Design Dynamo
In this episode I talk with Red Barrinuevo, owner of Redesign4more in Toronto. Known for his transformative approach to home design, and a passion for elevating spaces, Red's work goes beyond aesthetics. His thoughtful and innovative designs have not only enhanced the...
Episode 133: Financing Staging Inventory
In this episode I talk with Rod Basconcillo, president of R&R Financial... Since 2017 Rod has been serving the Home Staging Industry, providing financing solutions for his clients. Listen to the podcast below or subscribe on Apple, Spotify and most major...
Episode 132: Million Dollar Stager
Have you ever wondered what it is like to be a million dollar stager? Well you’ll get all the “inside skinny” in my latest podcast episode. Listen in as Michelle Minch of Moving Mountains Design talks about how she built her LA staging company. Listen to the podcast...
Episode 131: Transitioning from Corporate to a Successful Staging Business
In this episode I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a 30 year lucrative career in corporate to start a Home Staging business in Calgary Canada and now British Columbia. She takes us through the journey of building her business Listen...
Episode 130: Takeaways from RESACON 2024
In this episode I talk about the numerous takeaways from attending (and sponsoring) RESACON 2024. Even though I have been in the staging business since 2005, I am always excited to learn from others and share with my coaching clients and listeners.
Episode 129: Get Top Dollar for Your Staging Business
In this episode I interview Steven Denny, a partner at Innovative Business Advisors and the coauthor of the book You Don’t Know What You Don’t Know This book details the steps to take in order to build a profitable Home Staging business and one that has a strategic...
Episode 128: Success and The Business Building Journey
What does success mean to you? Are you looking to build a 7 figure business with a team? Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart? Success means different things to different people...
Episode 127: Pinterest as a Marketing Strategy
Have you ever thought of how you might drive more traffic to your website? Do you think of Pinterest as a tool to create boards and that is it? In this episode of Home Stagers and Designers on Fire, I interview Heather Cook of The Social Stager and we do a deep dive...
Episode 126: Bookkeeping Basics for Home Stagers
In this podcast episode, Lani Saviddis, owner of Bright Spot Bookkeeping talks about the importance of bookkeeping for your Home Staging Business.
Episode 125: Design Curious? This episode is for YOU!
Rebecca Ward has been designing in the greater Sacramento area for over 15 years. She is a Certified Interior Designer (CID), and she’s passed the National Council for Interior Design Qualification (NCIDQ) exam. In this episode we talk about how she has built her...
Episode 124: 10 X Your Real Estate Agent Referrals
In this episode of Home Stagers and Designers on Fire I talk about how I might 10x my efforts in order to get better results winning the business of Real Estate Agents. Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms....
Episode 123: From Home Stager to Wellness Design
In this episode of Home Stagers and Designers on Fire I talk with Kristyn Perreira of Reforma Interiors. Her journey began with Home Staging, where her keen eye for space, color, and style earned her numerous awards and recognition. Today, she is a trailblazer in the...
Episode 122: Unpacking the NAR Settlement and it’s Effects on the Home Staging Industry
The recent settlement with the National Association of Realtors has caused quite a stir and many Home Stagers are curious about how this might impact their business. In this podcast episode of Home Stagers and Designers on Fire I explain how the settlement will change...
Episode 121: Ten Mistakes New Stagers Make When Growing Their Business
As a New Home Stager it can be overwhelming to decide what to focus on in order to grow your business. And it is easy to get caught up doing things that can wait and not doing enough to get business in the door. Let’s face it….we all want to do what feels comfortable...
Episode 120: How to Explode Your Business Using AI
Have you ever wondered how AI might help you improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes. Have you heard of Chat GPT but don’t really know much about other ways you might incorporate AI into your...
