Ever wonder what it really takes to stage multi-million-dollar homes in New York City?
In this episode of Home Stagers and Designers on Fire, I talk with the incomparable Jason Saft—a true powerhouse in the staging world. Known for his curated, design-forward approach, Jason transforms high-end listings into unforgettable spaces that connect with buyers on an emotional level.
With a background in real estate and a sharp eye for design, Jason blends artistry with strategy, creating homes that not only wow but also deliver incredible returns for sellers.
In our conversation, he opens up about the wins, challenges, and lessons he’s learned while staging some of the most remarkable properties in New York—and how you can take these insights to refine your own signature style, no matter where you’re working.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
How Jason consistently achieves a 98% success rate by blending his signature style with what buyers really want
Why metrics matter—and how tracking the right ones can prove your value (plus the surprising moment Jason almost walked away from a project because of them)
The unique way Jason’s real estate background shaped his design perspective
Behind the scenes of staging a 16,000 sq. ft. Gilded Age mansion that sold for $46M in just 14 days
Jason’s take on regional staging trends—and how to stage at the top of your market
What’s in and what’s officially out in today’s staging world
How Jason handled an agent’s tough negotiation request—and what it can teach you about protecting your value
Xo Marianne
Want More Referrals from Real Estate Agents?
Real Estate Agents are the #1 source of repeat, reliable business for Home Stagers — yet most Stagers struggle to get their attention, let alone earn their trust.
Here’s the truth:
You don’t need to “convince” the right Agents to work with you. You just need to know what matters to them — and how to position yourself as the solution they’ve been looking for.
In this high-impact, live/virtual program, I’ll teach you exactly how top Stagers consistently attract and keep agent partnerships that bring in steady staging work month after month.
This is NOT a generic marketing course. This is the insider strategy playbook for Stagers ready to grow fast and build referral-rich businesses.
🚨 Spots are limited so I can give personalized attention to each participant.
I’m looking for serious, action-oriented Stagers ready to show up, level up, and stand out.
Be the first to know when enrollment opens — and get a special bonus:
A LIVE Q&A coaching session where I’ll answer your questions and show you how to make Agents want to work with you.
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Jason:
Website – https://www.stagedtosellhome.com
Instagram- @stagedtosellhome
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 169: Seven Phases of Business Growth (Part 2)
Ever wonder what to focus on in each stage of growing your business—and what pitfalls to avoid along the way? In this episode, I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who’s mastered the art of scaling creative companies...
Episode 168: Pay at Close Option for Home Staging
Have you ever struggled with Sellers who can’t pay your fee? Do you wish that you could win more jobs by offering a pay at close option? If you said yes, my latest podcast episode is custom tailored to YOU! Max Kuhl, Chief Growth Officer at Notable, answers your...
Episode 167: Seven Phases of Business Growth (Part 1)
Ever wonder what to focus on in each stage of growing your business—and what pitfalls to avoid along the way? In this episode, I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who’s mastered the art of scaling creative companies...
Episode 166: 🔥 The Inner Fire – What It Takes to Win Big
Have you ever wondered what separates the doers from the dabblers…the winners from the wishers? In this fiery episode of Home Stagers and Designers on Fire, we’re diving deep into what it really takes to rise above average and play a bigger game. Success isn’t just...
Episode 165: From Solo Stager to Franchise Owner
Have you ever wondered what it would be like to own a Home Staging franchise? In this episode, I sit down with Alexa Centano, founder of VELLA HAUS—a luxury staging franchise designed to help stagers build profitable, high-end businesses with confidence. VELLA HAUS...
Episode 164: The Freedom Formula-Let Go and Level Up
What if the secret to growing your business wasn’t another perfect Instagram post or an envy-worthy portfolio… but learning to let go? In this episode, we’re diving into what happens when you release your attachment to the outcome — and instead take bold, intentional...
Episode 163: Upselling Staging and Design Services
Have you ever wondered what extra services you could offer that would delight your clients—and add more revenue to your business—without adding a ton of extra work? That’s exactly what we’re talking about in this week’s episode of Home Stagers and Designers on Fire. I...
Episode 162: Math, Mindset and Team Building
What happens when two coaches who live and breathe Home Staging biz talk shop? You get one juicy, strategy-packed conversation you won’t want to miss. In my latest episode of Home Stagers and Designers on Fire, I sit down with fellow coach (and host of the Staging...
Episode 161: Fall in Love with Marketing
Marketing got you spinning your wheels with little to no results? In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club. Heather is a multi-award-winning home stager with over a decade of experience in...
Episode 160: SEO, Pricing, Growth Tips and Staging Globally from IAHSP’s CEO
In this episode of Home Stagers and Designers on Fire I interview Jennie Norris, CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7,200+ homes staged, two bestselling books, and IAHSP expanded into 38 countries...
Episode 159: The Comeback Story of a Big Staging Company
In this episode of Home Stagers and Designers on Fire, I talk with Grant Findlay-Shirras—serial entrepreneur, financial strategist, and co-owner of Dekora, a luxury staging, furnishing, and design company serving Calgary and Kelowna. Grant’s entrepreneurial track...
Episode 157: How Marissa Quickly Grew Her Staging Biz After Leaving Tech Career
In this episode of Home Stagers and Designers on Fire I interview Marissa Cortese. Marissa is the founder of Vienna Lane Interiors, a New Jersey–based staging and design firm known for its elevated, design-forward approach to preparing homes for market. A former tech...
Episode 156: Kari’s Bold Career Pivot into Staging
In this episode of Home Stagers and Designers on Fire I interview Kari Moffet, a past coaching client and staging dynamo. Kari is the founder of Poppy Home Staging; a business built on creativity, reinvention, and heart. Blending her previous roots in Interior Design...
Episode 155: Recap of RESACON 2025 Part 1
In this episode of Home Stagers and Designers on Fire I am doing a recap of some of the sessions that I attended at RESACON 2025. Even though I’ve been staging since 2005, coaching stagers since 2014, and was in the Real Estate biz for 27 years, I’m still obsessed...
Episode 154: The Stager’s Edge: How Tori Built a Thriving RE Biz
Want to know what it’s like for a Home Stager, author and leading voice in the Home Staging Industry to move across country and start a Real Estate Business? Join Tori Toth and I as she shares her adventures into the Real Estate world and how she sold 18 homes her...
Episode 153: How Mitch and Luis Turn a Side Hustle into a Staging Powerhouse
Have you ever dreamed of leaving behind the 9–5 grind to build something of your own—something creative, fulfilling, and wildly successful? Or perhaps you have made the shift to business owner and want to learn how this Texas couple made a name for themselves in the...
Episode 152: Stand Out as a Thought Leader and Win More Business
In this podcast episode of Home Stagers and Designers on Fire I discuss the importance of thought leadership and how it helps you stand out in a crowded market. It also helps you stand out when you are in a market where many haven’t embraced staging (yet). Listen to...
Episode 151: Gen Xers-From Corporate to Entrepreneurship
In this podcast episode of Home Stagers and Designers on Fire I interview Laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship, and now business guide. Laura helps GenXers capitalize on their experience and expertise to...
Episode 150: Million Dollar Stager’s Pricing Strategies
In this podcast episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs and The Million Dollar Stager. Michelle launched her staging business in 2006, growing it from a small operation to an 8,000-square-foot warehouse...
Episode 149: On Creativity and Building 2 Seven Figure Businesses
In this podcast episode of Home Stagers and Designers on Fire I interview Whitney English, author and creative. She has boot-strapped two businesses to seven figures, has a degree in interior design, studied management at Parsons in New York City, and has had her work...
