Marketing got you spinning your wheels with little to no results?
In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club.
Heather is a multi-award-winning home stager with over a decade of experience in building and running one of the most successful home staging companies in Canada.
Today she runs The Social Stager, a marketing firm whose purpose is to help home stagers simplify social media marketing so that they know what to say and how to say it in order to boost their engagement online and get more sales. She teaches stagers to lead with value and to create a personal brand so that they not only stand out from the competition but create clients for life.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
how to make marketing joyful and creative
why it is so important to understand what causes burn out and your roadblocks to marketing
when it might be time to rebrand and breath new life into your business
why less rules are better in marketing
the top marketing trend and what Heather sees for the future of marketing
how you can work with Heather and make marketing so much easier (and fun again)
Xo Marianne
Feeling drained from juggling all the marketing with little to show for it?
You don’t need more random Canva posts.
You need a system—a simple, repeatable way to market your staging business that actually gets results.
Marketing your staging business shouldn’t feel like a full-time job.
Here’s the shortcut…
The Social Stager Club
Inside, you’ll get:
✔️ A monthly content plan built with strategy (not fluff)
✔️ Captions + graphics made specifically for stagers
✔️ Seasonal + growth-focused marketing guides
✔️ Blog + email outlines (VIP only)
✔️ A private community + live office hours (VIP only)
✔️ A Prompt Vault full of ChatGPT tools (VIP only)
This framework was created by my friend and colleague, Heather Cook—the same one she used to grow her own award-winning staging business. Now she’s helping other stagers do the same.
No sleazy marketing tactics. No endless guesswork. Just a clear plan that helps you show up consistently, attract better clients, and finally feel confident about your marketing.
✨ Ready to market smarter (not harder)?
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 86: Home Stagers- Build Your Relationship with RE Agents by Volunteering in the Community
Cathy Lee has built a lucrative staging business by being active in her community. She shares how being involved has benefitted her both professionally and personally and how “giving back” feels really good, a “win, win”.
Episode 85: What You Need To Know When Building Or Growing Your Website
After more than 20 years delivering marketing technology solutions for corporate clients, Judy left the corporate world to start her own business JB Home Style Interiors, doing staging and interior redesign. A couple of years in, she re-discovered her inner geek and pivoted to help other creatives build their websites
Episode 84: From Home Stager to STR Specialist
n this episode I discuss how to add Short Term Rentals to your Home Staging or Interior Design menus with my special guest Amy Powers. Amy has been an award-winning Stager and industry leader since 2007.
Episode 83: 3 Ways Mindset Impacts Your Success
business? Are you taking lots of action but aren’t gaining the traction you feel you should be getting? Do you wonder what you might be doing differently?
Episode 82: From Marketing Career to Home Staging/Design Business
Leah is the owner of LJ Interiors, a design and home staging company in Chaska, MN. Leah spent over 12 years in Marketing helping clients choose the perfect color or color scheme to create dramatic transformations and captivating results and now draws on those skills as she helps clients in their homes.
Episode 81: Raw, Unfiltered Grief, Doing Tough Things and Business
In this episode I talk about grief and how it has impacted my life and business after my husband, Jimmy died.
Episode 80: Money Management and Mindset
As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth.
Episode 79: Instagram for Home Stagers and Designers
In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.
Episode 78: The benefits of using Mydoma for your Home Staging or Interior Design Business
In this session Dixie Willard and I will discuss the benefits of using Mydoma for your Home Staging or Interior Design Business.
Episode 77: Optimize Your Sales Funnels, Newsletters, Social Media
When Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their “go to Gal”.
Episode 76: Knowing your financials
Knowing your numbers helps you make better business decisions so that your money is working for you.
In this episode of Home Stagers and Designers on Fire I interview Danielle Hayden of Kickstart Accounting.
Episode 75: Goodbye 9-5
In this episode of Home Stagers and Designers on Fire I discuss how to leave your fulltime job in order to start a staging or design business. Many of the women I coach are in transition. They want to leave their job and make sure that they are setting themselves up for success.
Episode 74: Price your services with an empowered mindset
In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with.
Episode 73: Raise prices and set better boundaries
In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie and I have worked together for a few years and it has been a joy to watch her evolve into a strong, savvy businesswoman.
Episode 72: Conquer fears and build clarity to build a business you love
In this episode I talk with one of my coaching clients, Melpo Mankin. Melpo has been in my group coaching program for almost a year. When we started working together, she had only been full time in business a few months and wanted clarity around what to focus on and what types of jobs she would be working on. She also wanted to learn how to get those jobs.
Episode 71: Bring on 2022-getting personal
In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow.
Episode 70: Wanna bring some “woo” into your systems and processes?
In this episode I am delighted to talk with Mary Williams. Mary is the Chief Technology Therapist at Sensible Woo, where she helps business owners make their data management and software systems flow with ease.
Episode 69: Pinterest Strategies to Grow Your Business
In this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your business.
Episode 68: Real Estate Agents Need You Now More Than Ever
In this episode I would like to talk with you about why Real Estate Agents need to work with Home Stagers now, more than ever.
Episode 67: Get Great Design and Staging Photos with Your Smartphone
In this episode I talk with Linda Holt of Linda Holt Creative. Linda is a certified color and interior decorating consultant.
