What does it really take to build a thriving staging business in a rural market — without burning yourself out or saying yes to everything?
In this episode, I’m talking with my former coaching client Amy Nelson, a Home Stager who’s carved out a powerful, profitable niche by getting crystal clear on her messaging, her business model, and the clients she truly wants to serve.
We talk about the most effective strategy she’s used to win business in a rural area, how implementing the Donald Miller Story Brand framework transformed her marketing, and the simple visual tool she uses to show clients real results.
If you’ve ever struggled with visibility, clarity, or growth in a smaller market, this conversation will open your eyes to what’s possible.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
What you’ll learn on this episode:
What Amy found to be the most effective strategy for winning business in her rural area
How Amy implements the Donald Miller Storybrand system in her marketing and messaging and why that is a game changer
Amy’s effective tool for visually demonstrating the results clients get when they work with her
How Amy’s business model evolved
Why Amy loves to do occupied staging
How Amy found clarity about what to say yes to and what to say no to
Xo Marianne
New Hampshire Designer Retreat | June 4–7 ✨
Early Bird Special Pricing
Imagine stepping away from your day-to-day and into a gorgeous mountain retreat in New Hampshire, surrounded by designers and home stagers who get you.
This isn’t just about trends (though you’ll get those, too ).
It’s about deep connection, shared growth, and unforgettable experiences.
Over three inspiring days, you’ll:
🤍 Learn directly from two seasoned coaches—Debbe Daley and Marianne Cherico—who will expand your vision, challenge your thinking, and help you step into what’s next
🤍 Gain just as much insight from the other talented creatives in the room—the conversations, collaborations, and “aha” moments are pure magic
🤍 Explore 2026 interior design & home staging trends, signature style, and what truly sets you apart
🤍 Learn how to leverage your design and staging expertise to invest in real estate, including how to evaluate and purchase investment properties—and combine smart buying with beautiful design
🤍 Experience the beauty of a private, historic NH retreat home, charming towns, antique shopping, and breathtaking mountain views
🤍 Enjoy cocktails, live music, laughter, optional Reiki sessions, hot-seat coaching, and plenty of time to relax and have fun
This is where business breakthroughs happen over coffee, wine, walks, and honest conversations—and where lasting friendships are formed.
Limited spots available
June 4–7 | Sandwich, NH
⏰ Registration closes May 29, 2026
If you’re craving inspiration, clarity, connection, and joy—this is your invitation
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Amy:
Website –www.hometransformationsstaging.com
Instagram-@hometransformationsstaging
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
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