Are you “doing all of the marketing” but nothing seems to be working?
Do you want to stand out as a Home Stager?
Would you like to be more effective when articulating your value?
If you answered yes to any of these questions, you are going to love this episode with Heather Cook of The Social Stager.
Heather is a brand and website strategist who spent over a decade building and running a successful Home Staging Business before transitioning into brand strategy. She shares her years of wisdom here.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode we talk about:
What is missing from most marketing strategies
Why you might feel as though you’re working hard at your marketing but still blending in
How focusing only on services keeps a Stager stuck and competing on price
Why a signature offer is a compelling way to add value
What a Home Stager with real authority in their market looks like
How messaging changes when someone is clear about their value
If you’re a Home Stager who wants to stop blending in and start standing out, this is custom made for YOU!
Xo Marianne
Join the Social Stager Club with Heather Cook
The Standout Stager, with Heather Cook, teaches the foundational work that must be in place before any marketing strategy will actually stick. Six lessons, one per week, starting live April 15th inside the Social Stager Club (replays available)
Here’s what the course covers:
Lesson 1: Why Nothing is Working
Lesson 2: You’re Worth More Than That
Lesson 3: Signature What?
Lesson 4: Talk Like the Expert You Are
Lesson 5: Pretty and Profitable
Lesson 6: Own That Authority
There are also two live coaching calls on April 28th and May 7th, where Heather goes through the material with members and answers questions directly. That’s a rare opportunity to get her eyes on your specific situation.
The Standout Stager is only available inside the Social Stager Club. If you’re not a member yet, April is genuinely the best time to join.
As a proud affiliate I am offering a bonus of a 1 on 1 half hour session where we discuss how to effectively articulate your value to Real Estate Agents when you sign up with the link below. This offer is good through the end of April 2026.
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Join the Social Stager Club- https://payhip.com/b/PKmoS/af6897b12e09ce5
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 19: 7 Steps to Enlist Real Estate Agents
Learn how to build your Home Staging Business by enlisting Real Estate Agents to use your consult services and promote you to their sellers.
Episode 18: The Benefits of Group Coaching
In this episode Laurie Mattson, Jennifer Dorsey and Tamara Grant discuss the benefits of Group Coaching.
Join us as we discuss how being in my group coaching program has impacted their business.
Episode 17: Psychological Selling
In this episode Dr. Nancy Zare shares her model for psychological selling.
Join us as Nancy enlightens us on why identifying and understanding different personality types helps us to build better relationships and “sell” our services more effectively.
Episode 16: A Fun Overview of Feng Shui
In this episode Christina Rodriguez enlightens us on the principles of feng shui.
Join us as we talk about how the flow of “chi” energy in your home effects money, success, romance and so much more. And learn how you might use these concepts in staging or design jobs.
Episode 15: The Marketing Journey
In this episode Michelle Binette discusses her journey from a marketing career to an Interior Design business.
Join us as Michelle shares her golden nuggets of wisdom on the path to build her career.
Episode 14: Marketing Your Interior Design Business
In this episode Claire Jefford discusses how she found and embraced proven marketing strategies that have helped her grow her Interior Design Business.
Join us as we talk about how to become more compelling in your marketing by finding what works for you.
Episode 13: How Confidence Impacts Your Marketing
In this session Kate the Socialite and I will discuss how confidence impacts your marketing.
Join us as we talk about how to become more compelling in your marketing by overcoming fears and limiting beliefs and sharing your authentic voice.
Episode 12: Mindset Hacks For Selling Your Services – Part 2
Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer, how to handle fear and so much more
Episode 11: Mindset Hacks For Selling Your Services – Part 1
In this episode Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer ,how to handle fear and so much more!
Episode 10: Video Strategies That Rock
In this episode Tori Toth discusses specifics about how to use different video platforms to grow your business. Whether your marketing and visibility strategy focuses on You Tube, Facebook, Instagram or Linked In, it is important to be intentional about how to use each of these platforms for optimal results. You will learn best practices for leveraging video in social media and so much more!
Episode 9: Reno Project Management
Join us as we discuss Debbe Daley’s approach to renovation, how she mitigates liability for contractors while overseeing projects, how packages help set up client expectations better, and so much more!
Episode 8: Secrets to Buying Wholesale
If you would like to start buying furniture and accessories for your home staging company, this is the episode for you.
You will learn what to ask yourself before you start investing, what you will need in order to open up accounts, what home stagers should invest in, what inventory and financial management systems Michelle recommends, how to price for rental furniture and so much more!
Episode 7: Write Cracklin’ Hot Copy
In this episode Nancy shares her best tips for creating great copy that magnetizes your ideal clients.
Learn how great copy inspires your clients to take action on their own behalf.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
