Are you “doing all of the marketing” but nothing seems to be working?
Do you want to stand out as a Home Stager?
Would you like to be more effective when articulating your value?
If you answered yes to any of these questions, you are going to love this episode with Heather Cook of The Social Stager.
Heather is a brand and website strategist who spent over a decade building and running a successful Home Staging Business before transitioning into brand strategy. She shares her years of wisdom here.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode we talk about:
What is missing from most marketing strategies
Why you might feel as though you’re working hard at your marketing but still blending in
How focusing only on services keeps a Stager stuck and competing on price
Why a signature offer is a compelling way to add value
What a Home Stager with real authority in their market looks like
How messaging changes when someone is clear about their value
If you’re a Home Stager who wants to stop blending in and start standing out, this is custom made for YOU!
Xo Marianne
Join the Social Stager Club with Heather Cook
The Standout Stager, with Heather Cook, teaches the foundational work that must be in place before any marketing strategy will actually stick. Six lessons, one per week, starting live April 15th inside the Social Stager Club (replays available)
Here’s what the course covers:
Lesson 1: Why Nothing is Working
Lesson 2: You’re Worth More Than That
Lesson 3: Signature What?
Lesson 4: Talk Like the Expert You Are
Lesson 5: Pretty and Profitable
Lesson 6: Own That Authority
There are also two live coaching calls on April 28th and May 7th, where Heather goes through the material with members and answers questions directly. That’s a rare opportunity to get her eyes on your specific situation.
The Standout Stager is only available inside the Social Stager Club. If you’re not a member yet, April is genuinely the best time to join.
As a proud affiliate I am offering a bonus of a 1 on 1 half hour session where we discuss how to effectively articulate your value to Real Estate Agents when you sign up with the link below. This offer is good through the end of April 2026.
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Join the Social Stager Club- https://payhip.com/b/PKmoS/af6897b12e09ce5
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 28: Vacation Rental Design
In this episode I talk about building a Vacation Rental Design Business with Jessica Duce.
Jessica has been in the Interior Design business for 15 years. She stumbled into vacation rental design 4 years ago and loves it. Her experience in residential and commercial design compliments the hospitality needs of this niche. Jessica sees VRD as a great new way to service her clients at all levels. And she is going to share her secrets for carving her way into this stream of income.
Episode 27: Websites and What You Need to Know
In this podcast episode I talk with Orlando Reyes about what you need to know about building or updating your website.
Join us as we discuss everything from domain names to hosting providers to optimizing SEO (search engine optimization) and how your website can be instrumental in building your email list and turning cold leads into warm leads.
Episode 25: Luxury Home Staging
In this podcast episode I talk with Birgit Anich about Luxury Home Staging.
Join us as and learn what it takes to position yourself as a luxury home staging specialist in your local market.
Episode 24: Deliver First Class Service
In this episode Wendy Glaister shares her philosophy on delivering first class service to her design clients.
Join us as we talk about what Wendy does to “wow” her clients, make them feel special and treat them exceptionally well so that they feel incredibly valued and important.
Episode 23: Instagram Strategies that Rock
In this episode I talk with Mark McDonough about Instagram Strategies That Rock.
Join us as we talk about how to use this social media platform in order to grow your Interior Design or Staging Business.
Episode 23: Sleep Well with Solid Contracts and Processes
In this episode Debbe Daley of Debbe Daley Designs, Wendy Woloshchuk of Details Full Service Interiors and I are going to discuss some of the things that may come up in your design or staging business that may cause you to want to reconsider your processes or contracts so that you feel prepared for situations that you hadn’t thought about.
Episode 22: Profitability in a Changing Design World
In this episode Veronica Solomon discusses Profitability in a Changing Design World. Join us as we talk about how Veronica, an incredibly talented and self taught designer, stays profitable by running her business her way
Episode 21: Insights from a Well Designed Business
In this episode LuAnn Nigara shares insights that she has learned from interviewing hundreds of Interior Designers and Home Stagers on her Insights from a Well Designed Business.
Join us as we talk about what makes these leaders in the design field so successful.
Episode 20: Building A Lucrative Staging Consult Biz
In this episode Bobbie McGrath shares her secrets to building a lucrative occupied consult biz.
Join us as we talk about how this simple, low overhead business model can be your secret weapon to creating more revenue-the easy way.
Episode 19: 7 Steps to Enlist Real Estate Agents
Learn how to build your Home Staging Business by enlisting Real Estate Agents to use your consult services and promote you to their sellers.
Episode 18: The Benefits of Group Coaching
In this episode Laurie Mattson, Jennifer Dorsey and Tamara Grant discuss the benefits of Group Coaching.
Join us as we discuss how being in my group coaching program has impacted their business.
Episode 17: Psychological Selling
In this episode Dr. Nancy Zare shares her model for psychological selling.
Join us as Nancy enlightens us on why identifying and understanding different personality types helps us to build better relationships and “sell” our services more effectively.
Episode 16: A Fun Overview of Feng Shui
In this episode Christina Rodriguez enlightens us on the principles of feng shui.
Join us as we talk about how the flow of “chi” energy in your home effects money, success, romance and so much more. And learn how you might use these concepts in staging or design jobs.
Episode 15: The Marketing Journey
In this episode Michelle Binette discusses her journey from a marketing career to an Interior Design business.
Join us as Michelle shares her golden nuggets of wisdom on the path to build her career.
Episode 14: Marketing Your Interior Design Business
In this episode Claire Jefford discusses how she found and embraced proven marketing strategies that have helped her grow her Interior Design Business.
Join us as we talk about how to become more compelling in your marketing by finding what works for you.
Episode 13: How Confidence Impacts Your Marketing
In this session Kate the Socialite and I will discuss how confidence impacts your marketing.
Join us as we talk about how to become more compelling in your marketing by overcoming fears and limiting beliefs and sharing your authentic voice.
Episode 12: Mindset Hacks For Selling Your Services – Part 2
Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer, how to handle fear and so much more
Episode 11: Mindset Hacks For Selling Your Services – Part 1
In this episode Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer ,how to handle fear and so much more!
Episode 10: Video Strategies That Rock
In this episode Tori Toth discusses specifics about how to use different video platforms to grow your business. Whether your marketing and visibility strategy focuses on You Tube, Facebook, Instagram or Linked In, it is important to be intentional about how to use each of these platforms for optimal results. You will learn best practices for leveraging video in social media and so much more!
Episode 9: Reno Project Management
Join us as we discuss Debbe Daley’s approach to renovation, how she mitigates liability for contractors while overseeing projects, how packages help set up client expectations better, and so much more!
