Certification changes what you know about staging. It doesn’t change who you believe you are as a business owner. In this episode I talk about the identity gap between being a certified Home Stager and a Confident & Profitable one – and how to close it.
Most of the stagers I coach walk in the door already talented. They’re certified, they have an eye, and they can transform a room but they don’t understand why it is so difficult to run a business.
The gap I see over and over is something they haven’t been taught and it is not their fault —it’s a mindset shift. It’s the difference between thinking like a craftsperson and thinking like a business owner. And it’s the whole reason two stagers with the same training can end up running completely different businesses.
This episode is for you if you are certified, trying “all the things” and keep feeling stuck.
You will learn:
- What changed for me when I was certified and stuck and what I did to bridge that gap
- Why being a craftsperson takes a different skill set than being a great business owner
- The 5 things that move the needle and create a profitable and fulfilling business
- The one question to sit with that will change everything
- How we might work together to close the gap and deepen the learning
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
Xo Marianne
Join the waitlist for the Confident and Profitable Home Stager
The Movement
I’m creating a new standard in this industry.
A movement of Home Stagers who know their value, lead with intention, and build sustainable, profitable businesses.
Are you with me?
It starts when you stop thinking like a stager—
and start leading like a confident and profitable business owner.
There will be a beta program at a discounted price for those who join first so stay tuned….
Join the waitlist and get early access and exclusive bonuses when the doors open.
The most successful version of your business is waiting on the other side of this waitlist — come join us!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 9: Reno Project Management
Join us as we discuss Debbe Daley’s approach to renovation, how she mitigates liability for contractors while overseeing projects, how packages help set up client expectations better, and so much more!
Episode 8: Secrets to Buying Wholesale
If you would like to start buying furniture and accessories for your home staging company, this is the episode for you.
You will learn what to ask yourself before you start investing, what you will need in order to open up accounts, what home stagers should invest in, what inventory and financial management systems Michelle recommends, how to price for rental furniture and so much more!
Episode 7: Write Cracklin’ Hot Copy
In this episode Nancy shares her best tips for creating great copy that magnetizes your ideal clients.
Learn how great copy inspires your clients to take action on their own behalf.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
