Certification changes what you know about staging. It doesn’t change who you believe you are as a business owner. In this episode I talk about the identity gap between being a certified Home Stager and a Confident & Profitable one – and how to close it.

Most of the stagers I coach walk in the door already talented. They’re certified, they have an eye, and they can transform a room but they don’t understand why it is so difficult to run a business.

The gap I see over and over is something they haven’t been taught and it is not their fault —it’s a mindset shift.  It’s the difference between thinking like a craftsperson and thinking like a business owner. And it’s the whole reason two stagers with the same training can end up running completely different businesses.

This episode is for you if you are certified, trying “all the things” and keep feeling stuck.

You will learn:

  • What changed for me when I was certified and stuck and what I did to bridge that gap
  • Why being a craftsperson takes a different skill set than being a great business owner
  • The 5 things that move the needle and create a profitable and fulfilling business
  • The one question to sit with that will change everything
  • How we might work together to close the gap and deepen the learning

Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.

Xo Marianne

Join the waitlist for the Confident and Profitable Home Stager

The Movement

​I’m creating a new standard in this industry.

A movement of Home Stagers who know their value, lead with intention, and build sustainable, profitable businesses.

Are you with me?​

It starts when you stop thinking like a stager—

and start leading like a confident and profitable business owner.

There will be a beta program at a discounted price for those who join first so stay tuned….

Join the waitlist and get early access and exclusive bonuses when the doors open.

​The most successful version of your business is waiting on the other side of this waitlist — come join us!

I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

 

Connect with Marianne:

Set up a coaching discovery session to see if coaching is right for you.

Website: https://coachingbymarianne.com

Instagram: @homestagercoachmarianne

You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire

Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/

FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative

Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/

Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here

 

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