Want to learn how to make sure that you are being profitable in your Interior Design Business?
In my latest podcast episode of Home Stagers and Designers on Fire I interview Nancy Ganzekaufer. Nancy is a sought-after Interior Design Coach, Certified Body Language Training Professional, Keynote Speaker and Author.
In this episode we discuss a tool that Nancy created in order to make sure that Designers were charging based on profitability.
The KEY™ lets you quickly and accurately calculate pricing estimates for your clients no matter which type of design service you offer.
The KEY™ also includes these essential bonus resources:
✔️ Project Scope Planner
Helps you think through every aspect of your project so you include each and every detail
✔️ Good, Better, Best Guide
A pricing guide to help you set expectations for your clients on the appropriate investment amounts (aka budgets) for each room
✔️ Client Proposal Templates
Four (4) fully customizable Canva Proposal Templates that align perfectly with The KEY™: The Designer’s Ultimate Pricing Tool. Go from potential to paying client seamlessly!
I am a proud affiliate of The KEY™:
Listen to the podcast here:
In this episode you will learn:
The #1 thing that Interior Designers struggle with when pricing their services
How “The Key” helps Designers confidently price their services for profitability
How “The Key” helps Designers price their jobs for different business models
Why new Designers might charge differently than seasoned Designers
Nancy’s thoughts on charging hourly vs. flat fee
How “The Key” helps you break down cost of goods sold with a good, better, best system
Why it is so important to know how many hours a project takes, whether you charge hourly or flat fee
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 77: Optimize Your Sales Funnels, Newsletters, Social Media
When Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their “go to Gal”.
Episode 76: Knowing your financials
Knowing your numbers helps you make better business decisions so that your money is working for you.
In this episode of Home Stagers and Designers on Fire I interview Danielle Hayden of Kickstart Accounting.
Episode 75: Goodbye 9-5
In this episode of Home Stagers and Designers on Fire I discuss how to leave your fulltime job in order to start a staging or design business. Many of the women I coach are in transition. They want to leave their job and make sure that they are setting themselves up for success.
Episode 74: Price your services with an empowered mindset
In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with.
Episode 73: Raise prices and set better boundaries
In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie and I have worked together for a few years and it has been a joy to watch her evolve into a strong, savvy businesswoman.
Episode 72: Conquer fears and build clarity to build a business you love
In this episode I talk with one of my coaching clients, Melpo Mankin. Melpo has been in my group coaching program for almost a year. When we started working together, she had only been full time in business a few months and wanted clarity around what to focus on and what types of jobs she would be working on. She also wanted to learn how to get those jobs.
Episode 71: Bring on 2022-getting personal
In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow.
Episode 70: Wanna bring some “woo” into your systems and processes?
In this episode I am delighted to talk with Mary Williams. Mary is the Chief Technology Therapist at Sensible Woo, where she helps business owners make their data management and software systems flow with ease.
Episode 69: Pinterest Strategies to Grow Your Business
In this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your business.
Episode 68: Real Estate Agents Need You Now More Than Ever
In this episode I would like to talk with you about why Real Estate Agents need to work with Home Stagers now, more than ever.
Episode 67: Get Great Design and Staging Photos with Your Smartphone
In this episode I talk with Linda Holt of Linda Holt Creative. Linda is a certified color and interior decorating consultant.
Episode 66: How Fear Impacts Success
In this episode I would like to talk with you about how fear impacts success in our business and why it is so important to understand the fears that are not always conscious!
Episode 65: How a Veteran Stager has Adapted to the Needs of her Ideal Clients
In this episode I talk with Michelle Finnamore of Michelle Finnamore Interiors LTD and Advantage Staging. Michelle has been staging since 2007 as well as redesigning homes once the seller has moved into their new home.
Episode 64: Creating Multiple Streams of Income
In this episode I talk with Bridget King of Captiva Design in Southwest Florida. Join us as we discuss how to create multiple streams of income in your staging and decorating business and how that helps you stay profitable (even through a pandemic).
Episode 63: Linked in Strategies for Stagers and Designers
In this episode I talk with Karen Yankovich about how home stagers and designers can leverage Linked In to build their business.
Episode 62: Best Friends And a Staging Business
Liz Larson and Jan Poulain from Perfectly Placed for You are my guests. Join us as we discuss how they built their successful Massachusetts Staging Company by adhering to their core values- friendship and fun.
Episode 61: How To Navigate High Point Market
Debbe Daley and Wendy Woloschuk, my Design for Today Collaborative colleagues discuss how to navigate High Point market.
Episode 60: Sell Staging In Any Market
In this episode I share insights on how to “sell” your staging services in any Real Estate market. Whether you are in a hot Sellers market or a Buyer’s market, the way that you position your services is more important than ever. Learn what to say to agents and sellers so that they see the value of staging.
Episode 59: Combining a Staging and Real Estate Business
In this episode I talk with Adrienne Lord of Staged to Sell. Adrienne shares her experience of owning a Real Estate Brokerage that includes a full service Home Staging component
Episode 58: Build Know, Like Trust with Video
In this episode I am talking with Aaron and Angela Bell of Smartphone Video Formula. I met Angela and Aaron in a coaching Program that we are all in and loved how generous they were to other members in the group. And so I set up a time to meet with them in order to get to know them better and we talked about how important video is when marketing your business.
