In this episode Jennie Norris and I will be talking about how she rebuilt her Home Staging Business when she moved from California to Colorado and her best tips on building a staging biz.
Jennie is a veteran of the Staging industry and since 2002 she and her staging teams have staged over 5,300 houses for sale. You may know Jennie as the Chairwoman for the International Association of Home Staging Professionals where she helps provide leadership and guidance to over 4,000 members worldwide.
A professional blogger, author, and social media networking expert. She co-authored the book, “Marketing Made Simple,” with Barb Schwarz who is credited as the creator of home staging.
Jennie’s staging work has been featured on ABC’s 20/20, NBC’s Today Show, and HGTV television, as well as throughout national and local publications, online segments, and radio.
In this episode you will learn:
Creative and time tested marketing tips that Jennie used to build her Colorado staging company from scratch
Jennie’s #1 tip for building a staging biz (hint-it is also Marianne’s)
Jennie’s tips on handling rejection
The language Jennie uses on cold calls to agents
What the triangle of trust is and why you should care
How and where to network strategically
Why you should be building business alliances
Jennie’s take on “pay to play” and what questions to ask before you agree
Why you might consider joining the RE Board
What Real Estate Agents fear when they hire a stager
What we must focus on in our marketing message
The 3 social media and marketing venues Jennie likes best
Jennie’s tip for RE Agents who give staging tips at the listing appointment
Why Jennie targets “alphabet soup agents”
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Xo Marianne
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Jennie
IAHSP Convention 2020- https://iahspconexpo.com/
IAHSP- Lead Your Market Local Events-https://iahsp.com/lead-your-market-workshop
International Association of Home Staging Professionals-https://iahsp.com/
Don’t miss this insightful show. Head over to iTunes and subscribe to Home Stagers and Designers on Fire
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business https://www.facebook.com/groups/fireupyourhomestagingbusiness/
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
