Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience. As the owner of Los Angeles-based Madison Modern Home, Robin is her company’s chief sourcing agent, and prides herself on her uncanny ability to find unique furniture and accents to complement and enhance the homes she stages with her team. Robin also brings a background in PR and marketing that serves her company well. In fact, she’s just created an audio course on how to get your staging company mentioned in the media (see link below under Connect with Robin).
In this episode you will learn:
How Robin integrated her marketing, PR and visual experience into building her Home Staging Business in LA
What Robin did when transitioning from a 9-5 job to a full fledged Home Staging Business
Robin’s advice for those who are thinking about opening a Home Staging Company
How Robin has structured her family team, so that each of their talents are optimized
How Robin makes sure that her company is staying profitable
What Robin thinks about staying competitive while there are more staging companies vying for the same jobs
How Robin is thinking of diversifying her income
How Robin developed her signature style and how she adapts it to the trends and location of the property
Why getting press recognition helps SEO, sets you up as an expert and gets you in front of more potential clients
How Robin has used her PR background to land great press in media outlets
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Robin:
Website–www.madmodhome.com
5 Steps for Getting Media Coverage for Your Home Staging Business- https://www.iahsp.com/audio-learning (go to audio lessons)
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 137: Inside the World of a Top LA Home Stager and HGTV Personality
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms. In this episode you will learn: What it is really like to be on HGTV How HGTV Stagers get paid (or not) How Kevin’s experience doing model homes helped him land HGTV...
Episode 136: Business Tips from a Multi Dimensional Entrepreneur
In this episode of Home Stagers and Designers on Fire I talk with Shauna Lynn Simon. Shauna Lynn is a multi award winning Home Stager and Designer, owner of SLS Academy and business coach for the busy female entrepreneur. She shares lots of “golden nuggets of wisdom”...
Episode 135: A RE Agent/Home Stager’s Advice on Winning Business
In this episode I talk with Shawn Varwig, the dynamic CEO of of Home Staging Northwest and Broker for Heritage Home Team Real Estate. His deep understanding of market trends, property values and buyer psychology allows him to provide staging solutions that position...
Episode 134: From Banking Career to Staging and Design Dynamo
In this episode I talk with Red Barrinuevo, owner of Redesign4more in Toronto. Known for his transformative approach to home design, and a passion for elevating spaces, Red's work goes beyond aesthetics. His thoughtful and innovative designs have not only enhanced the...
Episode 133: Financing Staging Inventory
In this episode I talk with Rod Basconcillo, president of R&R Financial... Since 2017 Rod has been serving the Home Staging Industry, providing financing solutions for his clients. Listen to the podcast below or subscribe on Apple, Spotify and most major...
Episode 132: Million Dollar Stager
Have you ever wondered what it is like to be a million dollar stager? Well you’ll get all the “inside skinny” in my latest podcast episode. Listen in as Michelle Minch of Moving Mountains Design talks about how she built her LA staging company. Listen to the podcast...
Episode 131: Transitioning from Corporate to a Successful Staging Business
In this episode I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a 30 year lucrative career in corporate to start a Home Staging business in Calgary Canada and now British Columbia. She takes us through the journey of building her business Listen...
Episode 130: Takeaways from RESACON 2024
In this episode I talk about the numerous takeaways from attending (and sponsoring) RESACON 2024. Even though I have been in the staging business since 2005, I am always excited to learn from others and share with my coaching clients and listeners.
Episode 129: Get Top Dollar for Your Staging Business
In this episode I interview Steven Denny, a partner at Innovative Business Advisors and the coauthor of the book You Don’t Know What You Don’t Know This book details the steps to take in order to build a profitable Home Staging business and one that has a strategic...
Episode 128: Success and The Business Building Journey
What does success mean to you? Are you looking to build a 7 figure business with a team? Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart? Success means different things to different people...
Episode 127: Pinterest as a Marketing Strategy
Have you ever thought of how you might drive more traffic to your website? Do you think of Pinterest as a tool to create boards and that is it? In this episode of Home Stagers and Designers on Fire, I interview Heather Cook of The Social Stager and we do a deep dive...
Episode 126: Bookkeeping Basics for Home Stagers
In this podcast episode, Lani Saviddis, owner of Bright Spot Bookkeeping talks about the importance of bookkeeping for your Home Staging Business.
Episode 125: Design Curious? This episode is for YOU!
Rebecca Ward has been designing in the greater Sacramento area for over 15 years. She is a Certified Interior Designer (CID), and she’s passed the National Council for Interior Design Qualification (NCIDQ) exam. In this episode we talk about how she has built her...
Episode 124: 10 X Your Real Estate Agent Referrals
In this episode of Home Stagers and Designers on Fire I talk about how I might 10x my efforts in order to get better results winning the business of Real Estate Agents. Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms....
Episode 123: From Home Stager to Wellness Design
In this episode of Home Stagers and Designers on Fire I talk with Kristyn Perreira of Reforma Interiors. Her journey began with Home Staging, where her keen eye for space, color, and style earned her numerous awards and recognition. Today, she is a trailblazer in the...
Episode 122: Unpacking the NAR Settlement and it’s Effects on the Home Staging Industry
The recent settlement with the National Association of Realtors has caused quite a stir and many Home Stagers are curious about how this might impact their business. In this podcast episode of Home Stagers and Designers on Fire I explain how the settlement will change...
Episode 121: Ten Mistakes New Stagers Make When Growing Their Business
As a New Home Stager it can be overwhelming to decide what to focus on in order to grow your business. And it is easy to get caught up doing things that can wait and not doing enough to get business in the door. Let’s face it….we all want to do what feels comfortable...
Episode 120: How to Explode Your Business Using AI
Have you ever wondered how AI might help you improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes. Have you heard of Chat GPT but don’t really know much about other ways you might incorporate AI into your...
Episode 119: Golden Nuggets of Wisdom from the CEO of RESA
Have you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging Business has evolved and what is in the cards for the future? Join me as I interview Shell Brodnax, CEO of the Real Estate...
Episode 118: The Importance of Email Marketing
Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I interview Heather Cook of the Social Stager and she goes into detail about why email marketing is her #1 marketing strategy. Listen to the...
