Want to know what it’s like to run a boutique Home Staging Company in California?
Thinking about making your first hire but not sure what to focus on?
Wondering what it might be like to expand into a warehouse that ticks all your boxes?
In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging and Interior Design business located in North County, San Diego.
Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode we talk about:
How Heidi’s unique style helps her stand out and appeal to her 2 niche markets- shifting her vibe from the beachy area to the dessert area she serves
How Heidi rented a warehouse that fits all of her needs-close to home, a place for holding events and a “grown up” office space
How Heidi made her first hire and what she would recommend to those Stagers who are thinking of making their first hire
How Heidi is winning the business of Real Estate Agents
What a Home Stager with real authority in their market looks like
The promise Heidi made to herself about pricing and streamlining her pricing to simplify it
How Heidi has evolved as a business owner since we worked together
Xo Marianne
Join the Social Stager Club with Heather Cook
The Standout Stager, with Heather Cook, teaches the foundational work that must be in place before any marketing strategy will actually stick. Six lessons, one per week, starting live April 15th inside the Social Stager Club (replays available)
Here’s what the course covers:
Lesson 1: Why Nothing is Working
Lesson 2: You’re Worth More Than That
Lesson 3: Signature What?
Lesson 4: Talk Like the Expert You Are
Lesson 5: Pretty and Profitable
Lesson 6: Own That Authority
There are also two live coaching calls on April 28th and May 7th, where Heather goes through the material with members and answers questions directly. That’s a rare opportunity to get her eyes on your specific situation.
The Standout Stager is only available inside the Social Stager Club. If you’re not a member yet, April is genuinely the best time to join.
As a proud affiliate I am offering a bonus of a 1 on 1 half hour session where we discuss how to effectively articulate your value to Real Estate Agents when you sign up with the link below. This offer is good through the end of April 2026.
Complimentary Discovery Session
Together we will clarify your goals, uncover challenges that are preventing you from reaching those goals and discuss coaching options to help you create a life and business that is on fire! 🔥🔥🔥
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 187: How to Command What You’re Worth
In this podcast episode I talk with Johnathan H. Miller, a Virginia based media personality, author, artist, entrepreneur and business strategist known for his direct perspective on design, positioning and value. Johnathan shares what he has learned through his 15...
Episode 186: The 5 Pillar Series- #5 Fulfillment – Your business should support your best life
Hey Home Stager, building a business should be a rewarding journey. It should not only encourage you to grow as a person, it should instill a sense of pride, a sense of self worth and personal and professional fulfillment. This episode breaks down what it looks like...
Episode 185: The 5 Pillar Series- #4 Profitability-Why Most Home Stagers Are Leaving Money on the Table (And Don’t Even Know It)
Hey Home Stager, building a profitable Home Staging business requires you to know your numbers, own your value and understand subconscious stories you have about money. This episode breaks down how to look at your numbers, convey your value and call out money stories...
Episode 184: The 5 Pillar Series- #3 Consistency-the currency of time
Hey Home Stager, building a profitable Home Staging business requires you to: Spend time on needle moving activities in order to generate income Track your KPIs (Key Performance Indicators) Be consistent in order to gain traction This episode breaks down what...
Episode 183: The 5 Pillar Series- #2 Clarity-the importance of clarity in your business
Hey Home Stager, building a profitable Home Staging business requires you to: Have a solid plan for your business and life that will serve as your North Star Know who your Ideal Clients are and how to win them over Know what your target financial goals are and how you...
Episode 182: The 5 Pillar Series- #1 Confidence-what got you certified won’t get you profitable
Hey Home Stager, you got certified. You're talented. You love this work. So why does building a profitable business still feel so hard? In this episode, we dig into the real reason so many skilled Home Stagers stay stuck — and it has nothing to do with their staging...
Episode 180: Stop Blending In- Start Standing Out
Are you “doing all of the marketing” but nothing seems to be working? Do you want to stand out as a Home Stager? Would you like to be more effective when articulating your value? If you answered yes to any of these questions, you are going to love this episode with...
Episode 179: Inside a Successful Boutique Staging Company
Ever wonder what it might be like to own a “boutique” staging company? In this episode I interview Kristen and Amy, co-founders of Salt + Pine, a boutique home staging company based in Rhode Island- known for its distinctive style and strong brand presence. Together...
Episode 178: From Home Stager to Full Interior Designer
Have you ever wondered what it would really take to transition from a home staging business into full-service interior design?In this episode, Juliana Ewer, Owner and Principal Designer of J Squared Home Designs, shares how she successfully made that transition and...
Episode 177: Fire Horse Energy and the Home Stager who is Ready to Rise
According to Chinese astrology, this is the year of the Fire Horse - a rare cycle of bold energy, rapid transformation, and courageous visibility. And whether you follow astrology or simply feel that something is shifting, this episode will help you understand how to...
Episode 176: Staging in a Rural Market- What Actually Works
What does it really take to build a thriving staging business in a rural market — without burning yourself out or saying yes to everything? In this episode, I’m talking with my former coaching client Amy Nelson, a Home Stager who’s carved out a powerful, profitable...
Episode 175: Out of the Box Marketing Ideas that Work
In this episode of Home Stagers and Designers on Fire I interview Lauren Brown of A Designer’s Touch. After a successful 33-year career, Lauren retired—and then boldly launched her design firm at 65 years old. Her creative marketing has included billboards, movie...
Episode 174: The Comeback of Vintage and Design Trends Shaping 2026
In this episode of Home Stagers and Designers on Fire, I’m joined by award-winning interior designer Debbe Daley for a rich, eye-opening conversation about design trends, the return of vintage, and how to use it with intention in both home staging and interior design....
Episode 173: The Identity Upgrade Behind Big Bodacious Goals
This year, I want to invite you to think about goals differently. Most people set goals that won’t disrupt their life, their identity, or their nervous system. They choose goals that are sensible, comfortable-Goals their brain can agree to without breaking a sweat....
Episode 172: Bold Branding that Builds Confidence and Clients
Have you ever wondered how to set your business apart from the competition? Do you know what it takes to build an unforgettable brand? Are you ready to stand out in your market? If you answered yes to any of these questions, you won’t want to miss this podcast...
Episode 171: New Year, New You, New Me- Choosing Growth Over Fear
This episode is a little different. Today, I’m pulling back the curtain and inviting you into a very raw, very honest conversation. As we step into a new year, there’s a lot of pressure to fix, hustle, and reinvent. But what if real growth doesn’t come from doing...
Episode 170: The One Thing Successful Stagers are Doing Differently
Ever wonder what sets successful Home Stagers apart from the ones who are struggling? Check out this podcast episode and get the clarity you need to make 2026 your best year ever! Listen to the podcast below or subscribe on Apple, Spotify and most major podcast...
Episode 169: Seven Phases of Business Growth (Part 2)
Ever wonder what to focus on in each stage of growing your business—and what pitfalls to avoid along the way? In this episode, I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who’s mastered the art of scaling creative companies...
Episode 168: Pay at Close Option for Home Staging
Have you ever struggled with Sellers who can’t pay your fee? Do you wish that you could win more jobs by offering a pay at close option? If you said yes, my latest podcast episode is custom tailored to YOU! Max Kuhl, Chief Growth Officer at Notable, answers your...
Episode 167: Seven Phases of Business Growth (Part 1)
Ever wonder what to focus on in each stage of growing your business—and what pitfalls to avoid along the way? In this episode, I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who’s mastered the art of scaling creative companies...
