In my latest podcast episode of Home Stagers and Designers on Fire I talk with Joke Durojaiye of Genesis Home Staging in the Seattle area. Prior to launching Genesis, Joke was a licensed Real Estate Broker. Joke’s work ethic was shaped by her early years growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence.
Listen to the podcast here:
In this episode you will learn:
How growing up in Nigeria has impacted the way Joke does life and business
How Joke made six figures the first year in business
What prompted Joke to take time off when her business was thriving
How Joke won the business of Real Estate Agents
How being in the Real Estate Business helped Joke learn how to market her Staging Business
How to use email marketing effectively and what metrics to follow
A compelling question to ask yourself if your marketing isn’t working
How Joke sets up expectations for her clients and team members
Why you shouldn’t cut back on marketing in any economy
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Joke:
Website- www.genesishomestaging.com
Free One Hour Business Strategy-https://www.businessofhomestaging.com/
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 37: A Real Estate Agent’s Perspective
In this episode Tony McDonnell and I will talk about how Home Stagers might approach Real Estate Agents, which agents to target, how to stand apart, the #1 misconception agents have about staging and what to do if agents don’t get back to you.
Episode 36: Pricing Strategies for Home Stagers
In this episode Catherine Lewis Brown and I will be talking about pricing strategies for Home Stagers. Pricing can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let’s face it- profitability is Queen, right??? Join us as we discuss strategies that you might implement when setting and raising your prices.
Episode 35: Mental Toughness Through Change
In this episode I would like to talk with you about how to be mentally tough in times of change. As entrepreneurs we often have to navigate change in order to continue to grow.
Episode 34: Building a Home Staging Biz
In this episode Jennie Norris and I will be talking about how she rebuilt her Home Staging Business when she moved from California to Colorado and her best tips on building a staging biz.
Episode 33: Branding Wonderful Powerful Authentic YOU
In this episode I share insights on why it is more important than ever to build your following of ideal clients by understanding deeply who they are and conveying effectively who you are so that they choose you. People choose to work with people they know, like and trust. Learn how you can differentiate yourself from the competition, rise above the noise and become the “go to” stager or designer in your area
Episode 32: Create a Thriving Community of Ideal Clients
In this episode Judy Weber and I discuss how to build more engagement and create a thriving community of ideal clients.
Episode 31: Amp up Your Visibility
In this episode I talk with you about visibility and why it is more important than ever to be strategic about how you “show up”, who you show up in front of and why your message needs to speak clearly to your ideal clients -so that they see that you as the perfect choice for them.
Episode 30: LinkedIn to Grow Your Business
In this podcast episode I talk with Sarah Santacroce, LinkedIn specialist and heart centered businesswoman.
Join us as we discuss everything from the gentle business revolution to how to strategically use Linked In to grow your Interior Design and Home Staging Business.
Episode 29: Design for Today Collaborative
In this podcast episode I talk with Debbe Daley and Wendy Woloshchuk about our newly formed Design for Today Collaborative as well as our upcoming event on Social Media Marketing, List Building and Networking at the Boston Design Center on November 21, 2019
Join us as we discuss strategies that will help you turn followers into paying clients.
Episode 28: Vacation Rental Design
In this episode I talk about building a Vacation Rental Design Business with Jessica Duce.
Jessica has been in the Interior Design business for 15 years. She stumbled into vacation rental design 4 years ago and loves it. Her experience in residential and commercial design compliments the hospitality needs of this niche. Jessica sees VRD as a great new way to service her clients at all levels. And she is going to share her secrets for carving her way into this stream of income.
Episode 27: Websites and What You Need to Know
In this podcast episode I talk with Orlando Reyes about what you need to know about building or updating your website.
Join us as we discuss everything from domain names to hosting providers to optimizing SEO (search engine optimization) and how your website can be instrumental in building your email list and turning cold leads into warm leads.
Episode 25: Luxury Home Staging
In this podcast episode I talk with Birgit Anich about Luxury Home Staging.
Join us as and learn what it takes to position yourself as a luxury home staging specialist in your local market.
Episode 24: Deliver First Class Service
In this episode Wendy Glaister shares her philosophy on delivering first class service to her design clients.
Join us as we talk about what Wendy does to “wow” her clients, make them feel special and treat them exceptionally well so that they feel incredibly valued and important.
Episode 23: Instagram Strategies that Rock
In this episode I talk with Mark McDonough about Instagram Strategies That Rock.
Join us as we talk about how to use this social media platform in order to grow your Interior Design or Staging Business.
Episode 23: Sleep Well with Solid Contracts and Processes
In this episode Debbe Daley of Debbe Daley Designs, Wendy Woloshchuk of Details Full Service Interiors and I are going to discuss some of the things that may come up in your design or staging business that may cause you to want to reconsider your processes or contracts so that you feel prepared for situations that you hadn’t thought about.
Episode 22: Profitability in a Changing Design World
In this episode Veronica Solomon discusses Profitability in a Changing Design World. Join us as we talk about how Veronica, an incredibly talented and self taught designer, stays profitable by running her business her way
Episode 21: Insights from a Well Designed Business
In this episode LuAnn Nigara shares insights that she has learned from interviewing hundreds of Interior Designers and Home Stagers on her Insights from a Well Designed Business.
Join us as we talk about what makes these leaders in the design field so successful.
Episode 20: Building A Lucrative Staging Consult Biz
In this episode Bobbie McGrath shares her secrets to building a lucrative occupied consult biz.
Join us as we talk about how this simple, low overhead business model can be your secret weapon to creating more revenue-the easy way.
Episode 19: 7 Steps to Enlist Real Estate Agents
Learn how to build your Home Staging Business by enlisting Real Estate Agents to use your consult services and promote you to their sellers.
Episode 18: The Benefits of Group Coaching
In this episode Laurie Mattson, Jennifer Dorsey and Tamara Grant discuss the benefits of Group Coaching.
Join us as we discuss how being in my group coaching program has impacted their business.