In this episode of Home Stagers and Designers on Fire I talk with Heather Cook of the Social Stager about the importance of creating a compelling brand so that you stand out and attract your Ideal Clients.

Listen to the podcast here:

In this episode you will learn:

Why a mission statement is foundational and serves as a litmus test for your brand

How to dig into the details of your Ideal Clients so that your brand message is on point

Heather’s process for choosing brand colors and how color psychology impacts the way your business will be perceived

How to bring out your personality in your brand while appealing to your Ideal Clients

How to determine your business’s core values and why that is an integral part of your brand

What high level brand messaging is

Ways to convey what sets your company apart in order to stand out in a noisy online world

How content pillars help you create effective and strategic content

Xo Marianne

 

Interested in coaching with me?

Set up a complimentary coaching discovery session to see if coaching is for you!

I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Connect with Heather:

Website- www.socialsavvystagers.com

https://thesocialstager.myflodesk.com/

Connect with Marianne:

Set up a coaching discovery session to see if coaching is right for you.

Website– https://coachingbymarianne.com

Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/

FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative

Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/

Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here

 

Episode 76: Knowing your financials

Episode 76: Knowing your financials

Knowing your numbers helps you make better business decisions so that your money is working for you.
In this episode of Home Stagers and Designers on Fire I interview Danielle Hayden of Kickstart Accounting.

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Episode 75: Goodbye 9-5

Episode 75: Goodbye 9-5

In this episode of Home Stagers and Designers on Fire I discuss how to leave your fulltime job in order to start a staging or design business. Many of the women I coach are in transition. They want to leave their job and make sure that they are setting themselves up for success.

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Episode 73: Raise prices and set better boundaries

Episode 73: Raise prices and set better boundaries

In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie and I have worked together for a few years and it has been a joy to watch her evolve into a strong, savvy businesswoman.

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Episode 72: Conquer fears and build clarity to build a business you love

Episode 72: Conquer fears and build clarity to build a business you love

In this episode I talk with one of my coaching clients, Melpo Mankin. Melpo has been in my group coaching program for almost a year. When we started working together, she had only been full time in business a few months and wanted clarity around what to focus on and what types of jobs she would be working on. She also wanted to learn how to get those jobs.

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Episode 66: How Fear Impacts Success

Episode 66: How Fear Impacts Success

In this episode I would like to talk with you about how fear impacts success in our business and why it is so important to understand the fears that are not always conscious!

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Episode 64: Creating Multiple Streams of Income

Episode 64: Creating Multiple Streams of Income

In this episode I talk with Bridget King of Captiva Design in Southwest Florida. Join us as we discuss how to create multiple streams of income in your staging and decorating business and how that helps you stay profitable (even through a pandemic).

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Episode 62: Best Friends And a Staging Business

Episode 62: Best Friends And a Staging Business

Liz Larson and Jan Poulain from Perfectly Placed for You are my guests. Join us as we discuss how they built their successful Massachusetts Staging Company by adhering to their core values- friendship and fun.

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Episode 60: Sell Staging In Any Market

Episode 60: Sell Staging In Any Market

In this episode I share insights on how to “sell” your staging services in any Real Estate market. Whether you are in a hot Sellers market or a Buyer’s market, the way that you position your services is more important than ever. Learn what to say to agents and sellers so that they see the value of staging.

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Episode 58: Build Know, Like Trust with Video

Episode 58: Build Know, Like Trust with Video

In this episode I am talking with Aaron and Angela Bell of Smartphone Video Formula. I met Angela and Aaron in a coaching Program that we are all in and loved how generous they were to other members in the group. And so I set up a time to meet with them in order to get to know them better and we talked about how important video is when marketing your business.

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