Episode 137: Inside the World of a Top LA Home Stager and HGTV Personality

In this episode I am going to do a deep dive into why creating an IREACA (Ideal Real Estate Agent Client Avatar) is an effective tool to help you create more compelling emails, blogs and Newsletters in order to attract those agents who you would really like to work with.

In this episode Tony McDonnell and I will talk about how Home Stagers might approach Real Estate Agents, which agents to target, how to stand apart, the #1 misconception agents have about staging and what to do if agents don’t get back to you.

In this episode Catherine Lewis Brown and I will be talking about pricing strategies for Home Stagers. Pricing can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let’s face it- profitability is Queen, right??? Join us as we discuss strategies that you might implement when setting and raising your prices.

In this episode I would like to talk with you about how to be mentally tough in times of change. As entrepreneurs we often have to navigate change in order to continue to grow.

In this episode Jennie Norris and I will be talking about how she rebuilt her Home Staging Business when she moved from California to Colorado and her best tips on building a staging biz.

In this episode I share insights on why it is more important than ever to build your following of ideal clients by understanding deeply who they are and conveying effectively who you are so that they choose you. People choose to work with people they know, like and trust. Learn how you can differentiate yourself from the competition, rise above the noise and become the “go to” stager or designer in your area

In this episode Judy Weber and I discuss how to build more engagement and create a thriving community of ideal clients.

In this episode I talk with you about visibility and why it is more important than ever to be strategic about how you “show up”, who you show up in front of and why your message needs to speak clearly to your ideal clients -so that they see that you as the perfect choice for them.

In this podcast episode I talk with Sarah Santacroce, LinkedIn specialist and heart centered businesswoman.

Join us as we discuss everything from the gentle business revolution to how to strategically use Linked In to grow your Interior Design and Home Staging Business.

In this podcast episode I talk with Debbe Daley and Wendy Woloshchuk about our newly formed Design for Today Collaborative as well as our upcoming event on Social Media Marketing, List Building and Networking at the Boston Design Center on November 21, 2019

Join us as we discuss strategies that will help you turn followers into paying clients.

In this episode I talk about building a Vacation Rental Design Business with Jessica Duce.

Jessica has been in the Interior Design business for 15 years. She stumbled into vacation rental design 4 years ago and loves it. Her experience in residential and commercial design compliments the hospitality needs of this niche. Jessica sees VRD as a great new way to service her clients at all levels. And she is going to share her secrets for carving her way into this stream of income.

In this podcast episode I talk with Orlando Reyes about what you need to know about building or updating your website.

Join us as we discuss everything from domain names to hosting providers to optimizing SEO (search engine optimization) and how your website can be instrumental in building your email list and turning cold leads into warm leads.

In this podcast episode I talk with Birgit Anich about Luxury Home Staging.

Join us as and learn what it takes to position yourself as a luxury home staging specialist in your local market.

In this episode Wendy Glaister shares her philosophy on delivering first class service to her design clients.

Join us as we talk about what Wendy does to “wow” her clients, make them feel special and treat them exceptionally well so that they feel incredibly valued and important.

In this episode I talk with Mark McDonough about Instagram Strategies That Rock.

Join us as we talk about how to use this social media platform in order to grow your Interior Design or Staging Business.

In this episode Debbe Daley of Debbe Daley Designs, Wendy Woloshchuk of Details Full Service Interiors and I are going to discuss some of the things that may come up in your design or staging business that may cause you to want to reconsider your processes or contracts so that you feel prepared for situations that you hadn’t thought about.

In this episode Veronica Solomon discusses Profitability in a Changing Design World. Join us as we talk about how Veronica, an incredibly talented and self taught designer, stays profitable by running her business her way

In this episode LuAnn Nigara shares insights that she has learned from interviewing hundreds of Interior Designers and Home Stagers on her Insights from a Well Designed Business.

Join us as we talk about what makes these leaders in the design field so successful.

In this episode Bobbie McGrath shares her secrets to building a lucrative occupied consult biz.

Join us as we talk about how this simple, low overhead business model can be your secret weapon to creating more revenue-the easy way.

Learn how to build your Home Staging Business by enlisting Real Estate Agents to use your consult services and promote you to their sellers.