In my latest Home Stagers and Designers on Fire podcast episode, I chat with Heather Cook of Social Savvy Stager.
Heather is a multi-award-winning stager with over a decade of success in Canada’s staging industry. Now, through The Social Stager, she helps stagers simplify social media marketing, boost engagement, and drive sales. Heather also offers website services and teaches stagers to lead with value, build a standout personal brand, and create lifelong clients.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
Which intuitive website platform Heather favors and why
Why an optimized landing/home page is important and what to put “above the fold”
Why a bold statement that tells people they are in the right spot is important
Where your value proposition should go and what to include
How your brand impacts the way you should tailor your website copy
What to do before you start creating your website
How to speak to different ideal clients on your website so that they feel as though you are speaking to them
How to do compelling case studies that instill confidence in potential customers
How to write copy that is engaging in order to keep the user’s interest
Why it is important that your website loads fast
Xo Marianne
Your Smokin’ Hot Business & Life Plan: A 3-Session Coaching Program for Ambitious Home Stagers
Take your Home Staging business to new heights with this powerful 3-part coaching program designed specifically for ambitious stagers ready to build a business and life that sizzles with success.
“Your Smokin’ Hot Business & Life Plan” will guide you in defining your goals, crafting a strategic roadmap, and implementing the steps needed to achieve lasting results. And you will have my eyes looking at your business in our 2/one on one coaching sessions.
You’ll get tools to sharpen your vision, align your personal and professional goals, and build actionable strategies that fuel both business growth and life satisfaction.
Normally I charge $299 for one coaching session with me but in this package you’ll get 2 sessions for the price of one and a video walking you through my 2025 business and life plan. You’ll also get worksheets and tools to help you stay on track and implement your plan.
Perfect for stagers eager to become leaders in their field and live life on their terms!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Heather:
Website – https://socialsavvystagers.com
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Instagram- @homestagercoachmarianne
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 87: Year Long Design Job on the Coast of Maine
Have you ever wondered what it would be like to do a really large design job from soup to nuts? In this episode Debbe Daley dishes on what it was like for her, the trials and tribulations of taking on a project this large in scope.
Episode 86: Home Stagers- Build Your Relationship with RE Agents by Volunteering in the Community
Cathy Lee has built a lucrative staging business by being active in her community. She shares how being involved has benefitted her both professionally and personally and how “giving back” feels really good, a “win, win”.
Episode 85: What You Need To Know When Building Or Growing Your Website
After more than 20 years delivering marketing technology solutions for corporate clients, Judy left the corporate world to start her own business JB Home Style Interiors, doing staging and interior redesign. A couple of years in, she re-discovered her inner geek and pivoted to help other creatives build their websites
Episode 84: From Home Stager to STR Specialist
n this episode I discuss how to add Short Term Rentals to your Home Staging or Interior Design menus with my special guest Amy Powers. Amy has been an award-winning Stager and industry leader since 2007.
Episode 83: 3 Ways Mindset Impacts Your Success
business? Are you taking lots of action but aren’t gaining the traction you feel you should be getting? Do you wonder what you might be doing differently?
Episode 82: From Marketing Career to Home Staging/Design Business
Leah is the owner of LJ Interiors, a design and home staging company in Chaska, MN. Leah spent over 12 years in Marketing helping clients choose the perfect color or color scheme to create dramatic transformations and captivating results and now draws on those skills as she helps clients in their homes.
Episode 81: Raw, Unfiltered Grief, Doing Tough Things and Business
In this episode I talk about grief and how it has impacted my life and business after my husband, Jimmy died.
Episode 80: Money Management and Mindset
As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth.
Episode 79: Instagram for Home Stagers and Designers
In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.
Episode 78: The benefits of using Mydoma for your Home Staging or Interior Design Business
In this session Dixie Willard and I will discuss the benefits of using Mydoma for your Home Staging or Interior Design Business.
Episode 77: Optimize Your Sales Funnels, Newsletters, Social Media
When Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their “go to Gal”.
Episode 76: Knowing your financials
Knowing your numbers helps you make better business decisions so that your money is working for you.
In this episode of Home Stagers and Designers on Fire I interview Danielle Hayden of Kickstart Accounting.
Episode 75: Goodbye 9-5
In this episode of Home Stagers and Designers on Fire I discuss how to leave your fulltime job in order to start a staging or design business. Many of the women I coach are in transition. They want to leave their job and make sure that they are setting themselves up for success.
Episode 74: Price your services with an empowered mindset
In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with.
Episode 73: Raise prices and set better boundaries
In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie and I have worked together for a few years and it has been a joy to watch her evolve into a strong, savvy businesswoman.
Episode 72: Conquer fears and build clarity to build a business you love
In this episode I talk with one of my coaching clients, Melpo Mankin. Melpo has been in my group coaching program for almost a year. When we started working together, she had only been full time in business a few months and wanted clarity around what to focus on and what types of jobs she would be working on. She also wanted to learn how to get those jobs.
Episode 71: Bring on 2022-getting personal
In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow.
Episode 70: Wanna bring some “woo” into your systems and processes?
In this episode I am delighted to talk with Mary Williams. Mary is the Chief Technology Therapist at Sensible Woo, where she helps business owners make their data management and software systems flow with ease.
Episode 69: Pinterest Strategies to Grow Your Business
In this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your business.
Episode 68: Real Estate Agents Need You Now More Than Ever
In this episode I would like to talk with you about why Real Estate Agents need to work with Home Stagers now, more than ever.
