Welcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.
In this episode you will learn:
Andress’s best organic strategy for using Instagram
The “why” behind Instagram and how to simplify the use of social media
Why Reels is “hot” right now
How often you should be posting on Instagram and why it is important to take a break
Your social media goals and intentionality
Why Home Stagers are uniquely prepared to be impactful on Instagram
How to focus on what is in it for your Ideal Client when preparing your posts
Why being hyper targeted is really important
How to optimize your Insta profile so that your ideal clients can find you
How to use hashtags effectively and the biggest mistakes Home Stagers are using right now
How you can identify your business as a Home Staging business
Why your user name should be as close to your business name as possible
Another way to leverage your name place holder
How to use a CTA button
Why you should use social media to prop up agents who use your services
The importance of knowing where your clients are coming from
How to do Reels, have fun with them and best practices
A favorite app Andress uses to put clips together
Andress’s best advice for editing still shots
Andress’s advice on how often to post on social media and her favorite posting app
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Andress
Staging Studio- https://www.stagingstudio.com/a/12054/thyPJkVF *
*I am a proud affiliate of the Staging Studio
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 76: Knowing your financials
Knowing your numbers helps you make better business decisions so that your money is working for you.
In this episode of Home Stagers and Designers on Fire I interview Danielle Hayden of Kickstart Accounting.
Episode 75: Goodbye 9-5
In this episode of Home Stagers and Designers on Fire I discuss how to leave your fulltime job in order to start a staging or design business. Many of the women I coach are in transition. They want to leave their job and make sure that they are setting themselves up for success.
Episode 74: Price your services with an empowered mindset
In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with.
Episode 73: Raise prices and set better boundaries
In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie and I have worked together for a few years and it has been a joy to watch her evolve into a strong, savvy businesswoman.
Episode 72: Conquer fears and build clarity to build a business you love
In this episode I talk with one of my coaching clients, Melpo Mankin. Melpo has been in my group coaching program for almost a year. When we started working together, she had only been full time in business a few months and wanted clarity around what to focus on and what types of jobs she would be working on. She also wanted to learn how to get those jobs.
Episode 71: Bring on 2022-getting personal
In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow.
Episode 70: Wanna bring some “woo” into your systems and processes?
In this episode I am delighted to talk with Mary Williams. Mary is the Chief Technology Therapist at Sensible Woo, where she helps business owners make their data management and software systems flow with ease.
Episode 69: Pinterest Strategies to Grow Your Business
In this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your business.
Episode 68: Real Estate Agents Need You Now More Than Ever
In this episode I would like to talk with you about why Real Estate Agents need to work with Home Stagers now, more than ever.
Episode 67: Get Great Design and Staging Photos with Your Smartphone
In this episode I talk with Linda Holt of Linda Holt Creative. Linda is a certified color and interior decorating consultant.
Episode 66: How Fear Impacts Success
In this episode I would like to talk with you about how fear impacts success in our business and why it is so important to understand the fears that are not always conscious!
Episode 65: How a Veteran Stager has Adapted to the Needs of her Ideal Clients
In this episode I talk with Michelle Finnamore of Michelle Finnamore Interiors LTD and Advantage Staging. Michelle has been staging since 2007 as well as redesigning homes once the seller has moved into their new home.
Episode 64: Creating Multiple Streams of Income
In this episode I talk with Bridget King of Captiva Design in Southwest Florida. Join us as we discuss how to create multiple streams of income in your staging and decorating business and how that helps you stay profitable (even through a pandemic).
Episode 63: Linked in Strategies for Stagers and Designers
In this episode I talk with Karen Yankovich about how home stagers and designers can leverage Linked In to build their business.
Episode 62: Best Friends And a Staging Business
Liz Larson and Jan Poulain from Perfectly Placed for You are my guests. Join us as we discuss how they built their successful Massachusetts Staging Company by adhering to their core values- friendship and fun.
Episode 61: How To Navigate High Point Market
Debbe Daley and Wendy Woloschuk, my Design for Today Collaborative colleagues discuss how to navigate High Point market.
Episode 60: Sell Staging In Any Market
In this episode I share insights on how to “sell” your staging services in any Real Estate market. Whether you are in a hot Sellers market or a Buyer’s market, the way that you position your services is more important than ever. Learn what to say to agents and sellers so that they see the value of staging.
Episode 59: Combining a Staging and Real Estate Business
In this episode I talk with Adrienne Lord of Staged to Sell. Adrienne shares her experience of owning a Real Estate Brokerage that includes a full service Home Staging component
Episode 58: Build Know, Like Trust with Video
In this episode I am talking with Aaron and Angela Bell of Smartphone Video Formula. I met Angela and Aaron in a coaching Program that we are all in and loved how generous they were to other members in the group. And so I set up a time to meet with them in order to get to know them better and we talked about how important video is when marketing your business.
Episode 57: 3 Questions Answered on Getting Business From RE Agents
In this episode I am going to answer 3 questions that I often get from Home Stagers about getting business from Real Estate Agents.
