Welcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt of Staging Studio about how to use Instagram, effectively to grow your business.

In this episode you will learn:

Andress’s best organic strategy for using Instagram

The “why” behind Instagram and how to simplify the use of social media

Why Reels is “hot” right now

How often you should be posting on Instagram and why it is important to take a break

Your social media goals and intentionality

Why Home Stagers are uniquely prepared to be impactful on Instagram

How to focus on what is in it for your Ideal Client when preparing your posts

Why being hyper targeted is really important

How to optimize your Insta profile so that your ideal clients can find you

How to use hashtags effectively and the biggest mistakes Home Stagers are using right now

How you can identify your business as a Home Staging business

Why your user name should be as close to your business name as possible

Another way to leverage your name place holder

How to use a CTA button

Why you should use social media to prop up agents who use your services

The importance of knowing where your clients are coming from

How to do Reels, have fun with them and best practices

A favorite app Andress uses to put clips together

Andress’s best advice for editing still shots

Andress’s advice on how often to post on social media and her favorite posting app

Xo Marianne

Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!

I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Connect with Andress

Staging Studio- https://www.stagingstudio.com/a/12054/thyPJkVF *

*I am a proud affiliate of the Staging Studio

 

Connect with Marianne:

Set up a coaching discovery session to see if coaching is right for you.

Website– https://coachingbymarianne.com

Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/

FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative

Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/

Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here

 

Episode 36: Pricing Strategies for Home Stagers

Episode 36: Pricing Strategies for Home Stagers

In this episode Catherine Lewis Brown and I will be talking about pricing strategies for Home Stagers. Pricing can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let’s face it- profitability is Queen, right??? Join us as we discuss strategies that you might implement when setting and raising your prices.

read more
Episode 34: Building a Home Staging Biz

Episode 34: Building a Home Staging Biz

In this episode Jennie Norris and I will be talking about how she rebuilt her Home Staging Business when she moved from California to Colorado and her best tips on building a staging biz.

read more
Episode 33: Branding Wonderful Powerful Authentic YOU

Episode 33: Branding Wonderful Powerful Authentic YOU

In this episode I share insights on why it is more important than ever to build your following of ideal clients by understanding deeply who they are and conveying effectively who you are so that they choose you. People choose to work with people they know, like and trust. Learn how you can differentiate yourself from the competition, rise above the noise and become the “go to” stager or designer in your area

read more
Episode 31: Amp up Your Visibility

Episode 31: Amp up Your Visibility

In this episode I talk with you about visibility and why it is more important than ever to be strategic about how you “show up”, who you show up in front of and why your message needs to speak clearly to your ideal clients -so that they see that you as the perfect choice for them.

read more
Episode 30: LinkedIn to Grow Your Business

Episode 30: LinkedIn to Grow Your Business

In this podcast episode I talk with Sarah Santacroce, LinkedIn specialist and heart centered businesswoman.

Join us as we discuss everything from the gentle business revolution to how to strategically use Linked In to grow your Interior Design and Home Staging Business.

read more
Episode 30: LinkedIn to Grow Your Business

Episode 29: Design for Today Collaborative

In this podcast episode I talk with Debbe Daley and Wendy Woloshchuk about our newly formed Design for Today Collaborative as well as our upcoming event on Social Media Marketing, List Building and Networking at the Boston Design Center on November 21, 2019

Join us as we discuss strategies that will help you turn followers into paying clients.

read more
Episode 28: Vacation Rental Design

Episode 28: Vacation Rental Design

In this episode I talk about building a Vacation Rental Design Business with Jessica Duce.

Jessica has been in the Interior Design business for 15 years. She stumbled into vacation rental design 4 years ago and loves it. Her experience in residential and commercial design compliments the hospitality needs of this niche. Jessica sees VRD as a great new way to service her clients at all levels. And she is going to share her secrets for carving her way into this stream of income.

read more
Episode 27: Websites and What You Need to Know

Episode 27: Websites and What You Need to Know

In this podcast episode I talk with Orlando Reyes about what you need to know about building or updating your website.

Join us as we discuss everything from domain names to hosting providers to optimizing SEO (search engine optimization) and how your website can be instrumental in building your email list and turning cold leads into warm leads.

read more
Episode 25: Luxury Home Staging

Episode 25: Luxury Home Staging

In this podcast episode I talk with Birgit Anich about Luxury Home Staging.

Join us as and learn what it takes to position yourself as a luxury home staging specialist in your local market.

read more
Episode 24: Deliver First Class Service

Episode 24: Deliver First Class Service

In this episode Wendy Glaister shares her philosophy on delivering first class service to her design clients.

Join us as we talk about what Wendy does to “wow” her clients, make them feel special and treat them exceptionally well so that they feel incredibly valued and important.

read more
Episode 23: Instagram Strategies that Rock

Episode 23: Instagram Strategies that Rock

In this episode I talk with Mark McDonough about Instagram Strategies That Rock.

Join us as we talk about how to use this social media platform in order to grow your Interior Design or Staging Business.

read more
Episode 23: Sleep Well with Solid Contracts and Processes

Episode 23: Sleep Well with Solid Contracts and Processes

In this episode Debbe Daley of Debbe Daley Designs, Wendy Woloshchuk of Details Full Service Interiors and I are going to discuss some of the things that may come up in your design or staging business that may cause you to want to reconsider your processes or contracts so that you feel prepared for situations that you hadn’t thought about.

read more
Episode 21: Insights from a Well Designed Business

Episode 21: Insights from a Well Designed Business

In this episode LuAnn Nigara shares insights that she has learned from interviewing hundreds of Interior Designers and Home Stagers on her Insights from a Well Designed Business.

Join us as we talk about what makes these leaders in the design field so successful.

read more
Episode 20: Building A Lucrative Staging Consult Biz

Episode 20: Building A Lucrative Staging Consult Biz

In this episode Bobbie McGrath shares her secrets to building a lucrative occupied consult biz.

Join us as we talk about how this simple, low overhead business model can be your secret weapon to creating more revenue-the easy way.

read more
Episode 18: The Benefits of Group Coaching

Episode 18: The Benefits of Group Coaching

In this episode Laurie Mattson, Jennifer Dorsey and Tamara Grant discuss the benefits of Group Coaching.

Join us as we discuss how being in my group coaching program has impacted their business.

read more
Episode 17:  Psychological Selling

Episode 17: Psychological Selling

In this episode Dr. Nancy Zare shares her model for psychological selling.

Join us as Nancy enlightens us on why identifying and understanding different personality types helps us to build better relationships and “sell” our services more effectively.

read more