Marketing got you spinning your wheels with little to no results?
In this episode I talk with Heather Cook, branding and marketing strategist and creator of the Social Stager Club.
Heather is a multi-award-winning home stager with over a decade of experience in building and running one of the most successful home staging companies in Canada.
Today she runs The Social Stager, a marketing firm whose purpose is to help home stagers simplify social media marketing so that they know what to say and how to say it in order to boost their engagement online and get more sales. She teaches stagers to lead with value and to create a personal brand so that they not only stand out from the competition but create clients for life.
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
In this episode you will learn:
how to make marketing joyful and creative
why it is so important to understand what causes burn out and your roadblocks to marketing
when it might be time to rebrand and breath new life into your business
why less rules are better in marketing
the top marketing trend and what Heather sees for the future of marketing
how you can work with Heather and make marketing so much easier (and fun again)
Xo Marianne
Feeling drained from juggling all the marketing with little to show for it?
You don’t need more random Canva posts.
You need a system—a simple, repeatable way to market your staging business that actually gets results.
Marketing your staging business shouldn’t feel like a full-time job.
Here’s the shortcut…
The Social Stager Club
Inside, you’ll get:
✔️ A monthly content plan built with strategy (not fluff)
✔️ Captions + graphics made specifically for stagers
✔️ Seasonal + growth-focused marketing guides
✔️ Blog + email outlines (VIP only)
✔️ A private community + live office hours (VIP only)
✔️ A Prompt Vault full of ChatGPT tools (VIP only)
This framework was created by my friend and colleague, Heather Cook—the same one she used to grow her own award-winning staging business. Now she’s helping other stagers do the same.
No sleazy marketing tactics. No endless guesswork. Just a clear plan that helps you show up consistently, attract better clients, and finally feel confident about your marketing.
✨ Ready to market smarter (not harder)?
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 66: How Fear Impacts Success
In this episode I would like to talk with you about how fear impacts success in our business and why it is so important to understand the fears that are not always conscious!
Episode 65: How a Veteran Stager has Adapted to the Needs of her Ideal Clients
In this episode I talk with Michelle Finnamore of Michelle Finnamore Interiors LTD and Advantage Staging. Michelle has been staging since 2007 as well as redesigning homes once the seller has moved into their new home.
Episode 64: Creating Multiple Streams of Income
In this episode I talk with Bridget King of Captiva Design in Southwest Florida. Join us as we discuss how to create multiple streams of income in your staging and decorating business and how that helps you stay profitable (even through a pandemic).
Episode 63: Linked in Strategies for Stagers and Designers
In this episode I talk with Karen Yankovich about how home stagers and designers can leverage Linked In to build their business.
Episode 62: Best Friends And a Staging Business
Liz Larson and Jan Poulain from Perfectly Placed for You are my guests. Join us as we discuss how they built their successful Massachusetts Staging Company by adhering to their core values- friendship and fun.
Episode 61: How To Navigate High Point Market
Debbe Daley and Wendy Woloschuk, my Design for Today Collaborative colleagues discuss how to navigate High Point market.
Episode 60: Sell Staging In Any Market
In this episode I share insights on how to “sell” your staging services in any Real Estate market. Whether you are in a hot Sellers market or a Buyer’s market, the way that you position your services is more important than ever. Learn what to say to agents and sellers so that they see the value of staging.
Episode 59: Combining a Staging and Real Estate Business
In this episode I talk with Adrienne Lord of Staged to Sell. Adrienne shares her experience of owning a Real Estate Brokerage that includes a full service Home Staging component
Episode 58: Build Know, Like Trust with Video
In this episode I am talking with Aaron and Angela Bell of Smartphone Video Formula. I met Angela and Aaron in a coaching Program that we are all in and loved how generous they were to other members in the group. And so I set up a time to meet with them in order to get to know them better and we talked about how important video is when marketing your business.
Episode 57: 3 Questions Answered on Getting Business From RE Agents
In this episode I am going to answer 3 questions that I often get from Home Stagers about getting business from Real Estate Agents.
Episode 56: A Soulful Designer Creating Her Life from the Inside/Out
In this episode I talk with Michelle Cortizo of Cortizo Interiors. Michelle began her design career back in the year 2000. Asked by a builder in church if she could help him with paint colors, she quickly became part of his team and learned how to design large projects while collaborating with project managers and architects.
Episode 55: A Step Above Designs in Florida
In this my latest podcast episode I talk with one of my coaching clients, Amie Stepkoski of A Step Above Designs in Florida. Amy is a member of my Home Stagers on Fire Coaching Group and I have watched her go from a struggling beginner stager to a stager who is growing her business by fine tuning her messaging and getting more and more repeat business from Real Estate Agents.
Episode 54: Successful Staging, Design and Retail Business in Maine
In this episode I talk with Elizabeth Polansky of The Styled Home about how she grew her interior decorating business into a full service staging and design business with a 10,000 square foot warehouse and retail store.
Episode 53: Creating an Interior Design Business with Grit and Resolve
In this episode I talk with Beverly Ferguson of The Reflective Designer. Beverly began her Interior Design career in her 50’s. After graduating Cum Laude in The Applied Science of Interior Design in her 20’s, she put her career on hold in order to raise her daughters.
Episode 52: Playing the Business Game to Win
In this session I talk about why it is so important to pay attention to what you are thinking and doing in order to take effective action in your business.
Episode 51: From Early Childhood Specialist to Thriving Home Stager
In this episode I talk with one of my fabulous coaching clients, Nancy Safran. Nancy came to me 5 years ago after being laid off from her position as an early childhood specialist. She was at a turning point and wanted to reinvent her previous career in interior design, but she was unsure where to begin.
Episode 50: Truth Bombs from One of my Clients
In this episode I talk with one of my fabulous coaching clients, Donel Beals. Donel is a designer and home stager on Cape Cod, Massachusetts. Join us as we discuss how coaching has impacted Donel’s business and life in very specific ways. Donel hired me 3 years ago when she was re building her design and staging career after devoting the past 14 years to her family.
Episode 49: The Same Circle Method
In this episode I talk with Bobby Tsui. Bobby is an author, speaker, coach, and entrepreneur from Los Angeles, CA. He’s the founder of The Same Circle Method, where he coaches interior designers by helping them make breakthroughs in social media. He also helps them develop influential positioning in their markets so they can grow their businesses profitably while staying in their genius zones.
Episode 48: Organically Growing a Staging Business
In this episode I talk with Helen Bartlett of Refined Interior Staging Solutions. A multi award winning stager, Helen has been featured in the local Newspaper, magazines and even HGTV’s show “Bargain Mansions”. In this episode, Helen takes us on a journey of how she singlehandedly built her thriving business from scratch.
Episode 47: Growing and Scaling a Multi State Staging Business
In this episode I talk with Ryan Marsh of Onstage. As one of three partners in this multi state staging company, Ryan has been instrumental in the financial growth and digitized systems and processes that help this successful company run like a well oiled machine. If you are thinking of expanding your staging business this episode is pure gold!
