Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience. As the owner of Los Angeles-based Madison Modern Home, Robin is her company’s chief sourcing agent, and prides herself on her uncanny ability to find unique furniture and accents to complement and enhance the homes she stages with her team. Robin also brings a background in PR and marketing that serves her company well. In fact, she’s just created an audio course on how to get your staging company mentioned in the media (see link below under Connect with Robin).
In this episode you will learn:
How Robin integrated her marketing, PR and visual experience into building her Home Staging Business in LA
What Robin did when transitioning from a 9-5 job to a full fledged Home Staging Business
Robin’s advice for those who are thinking about opening a Home Staging Company
How Robin has structured her family team, so that each of their talents are optimized
How Robin makes sure that her company is staying profitable
What Robin thinks about staying competitive while there are more staging companies vying for the same jobs
How Robin is thinking of diversifying her income
How Robin developed her signature style and how she adapts it to the trends and location of the property
Why getting press recognition helps SEO, sets you up as an expert and gets you in front of more potential clients
How Robin has used her PR background to land great press in media outlets
Xo Marianne
Interested in coaching with me? – Set up a complimentary coaching discovery session to see if coaching is for you!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Robin:
Website–www.madmodhome.com
5 Steps for Getting Media Coverage for Your Home Staging Business- https://www.iahsp.com/audio-learning (go to audio lessons)
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website– https://coachingbymarianne.com
Join my FB Group- Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group-Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB coaching page- https://www.facebook.com/CoachingByMarianneCherico/
Join my Linked in Group- Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 16: A Fun Overview of Feng Shui
In this episode Christina Rodriguez enlightens us on the principles of feng shui.
Join us as we talk about how the flow of “chi” energy in your home effects money, success, romance and so much more. And learn how you might use these concepts in staging or design jobs.
Episode 15: The Marketing Journey
In this episode Michelle Binette discusses her journey from a marketing career to an Interior Design business.
Join us as Michelle shares her golden nuggets of wisdom on the path to build her career.
Episode 14: Marketing Your Interior Design Business
In this episode Claire Jefford discusses how she found and embraced proven marketing strategies that have helped her grow her Interior Design Business.
Join us as we talk about how to become more compelling in your marketing by finding what works for you.
Episode 13: How Confidence Impacts Your Marketing
In this session Kate the Socialite and I will discuss how confidence impacts your marketing.
Join us as we talk about how to become more compelling in your marketing by overcoming fears and limiting beliefs and sharing your authentic voice.
Episode 12: Mindset Hacks For Selling Your Services – Part 2
Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer, how to handle fear and so much more
Episode 11: Mindset Hacks For Selling Your Services – Part 1
In this episode Marianne Cherico discusses mindset hacks that help you “sell” your services without feeling salesy. You will learn how to do a deeper dive into what your clients really want, how to be clear about the benefits that you offer ,how to handle fear and so much more!
Episode 10: Video Strategies That Rock
In this episode Tori Toth discusses specifics about how to use different video platforms to grow your business. Whether your marketing and visibility strategy focuses on You Tube, Facebook, Instagram or Linked In, it is important to be intentional about how to use each of these platforms for optimal results. You will learn best practices for leveraging video in social media and so much more!
Episode 9: Reno Project Management
Join us as we discuss Debbe Daley’s approach to renovation, how she mitigates liability for contractors while overseeing projects, how packages help set up client expectations better, and so much more!
Episode 8: Secrets to Buying Wholesale
If you would like to start buying furniture and accessories for your home staging company, this is the episode for you.
You will learn what to ask yourself before you start investing, what you will need in order to open up accounts, what home stagers should invest in, what inventory and financial management systems Michelle recommends, how to price for rental furniture and so much more!
Episode 7: Write Cracklin’ Hot Copy
In this episode Nancy shares her best tips for creating great copy that magnetizes your ideal clients.
Learn how great copy inspires your clients to take action on their own behalf.
Episode 6: Creating a Thriving Team Culture
In this episode Anthea shares her secrets on growing an incredible team by creating a stellar company culture in order to find the best employees for her thriving business.
Learn what hiring mistakes Anthea has made along the way and what she has learned from them.
Episode 5: How To Monetize Celebrity Status
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire.
Learn how Rachel built her business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
Episode 4: Design Files E Design
In this episode Sheilah MacSporan, co founder of DesignFiles, discusses how edesign can help you create more business, reach more clients, build better processes, streamline your design jobs and leverage your time better.
Episode 3: Strategic Social Media Strategies
In this session Darla Powell will discuss how she uses Strategic Social Media Strategies to build her Interior Design business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you, too can leverage these platforms.
Episode 2: Building An Awesome Design Biz In Rural Massachusetts
In this session Wendy Woloshchuk talks about how she built a successful Design Business in rural Massachusetts.
Learn how Wendy built her business by creating a posse of raving local fans.
Episode 1: Welcome to this Podcast and Mindset Hacks
Welcome to the first episode of Home Stagers and Designers in Fire. I am Marianne Cherico and I am delighted to be your host.
My goal is to bring you lots of valuable information that will help you grow your Home Staging and/or Design Business. This first session is a quick intro to how Mindset effects your success!
