Certification changes what you know about staging. It doesn’t change who you believe you are as a business owner. In this episode I talk about the identity gap between being a certified Home Stager and a Confident & Profitable one – and how to close it.
Most of the stagers I coach walk in the door already talented. They’re certified, they have an eye, and they can transform a room but they don’t understand why it is so difficult to run a business.
The gap I see over and over is something they haven’t been taught and it is not their fault —it’s a mindset shift. It’s the difference between thinking like a craftsperson and thinking like a business owner. And it’s the whole reason two stagers with the same training can end up running completely different businesses.
This episode is for you if you are certified, trying “all the things” and keep feeling stuck.
You will learn:
- What changed for me when I was certified and stuck and what I did to bridge that gap
- Why being a craftsperson takes a different skill set than being a great business owner
- The 5 things that move the needle and create a profitable and fulfilling business
- The one question to sit with that will change everything
- How we might work together to close the gap and deepen the learning
Listen to the podcast below or subscribe on Apple, Spotify and most major podcast platforms.
Xo Marianne
Join the waitlist for the Confident and Profitable Home Stager
The Movement
I’m creating a new standard in this industry.
A movement of Home Stagers who know their value, lead with intention, and build sustainable, profitable businesses.
Are you with me?
It starts when you stop thinking like a stager—
and start leading like a confident and profitable business owner.
There will be a beta program at a discounted price for those who join first so stay tuned….
Join the waitlist and get early access and exclusive bonuses when the doors open.
The most successful version of your business is waiting on the other side of this waitlist — come join us!
I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Connect with Marianne:
Set up a coaching discovery session to see if coaching is right for you.
Website: https://coachingbymarianne.com
Instagram: @homestagercoachmarianne
You Tube Channel-https://www.youtube.com/@homestagersanddesignersonfire
Join my FB Group: Fire Up Your Home Staging Business: https://www.facebook.com/groups/fireupyourhomestagingbusiness/
FB Group: Design for Today Collaborative- https://www.facebook.com/groups/DesignForTodayCollaborative
Visit my FB Coaching Page: https://www.facebook.com/CoachingByMarianneCherico/
Join my LinkedIn Group: Interior Redesign, Decorating and Real Estate Staging Professionals here.
Episode 109: Money Stories that Impact Profitability
Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
Episode 108: How Your Subconscious Mind Effects The Results You Get
In my latest podcast episode of Home Stagers and Designers on Fire I talk with David Neagle. David is a speaker, best-selling author, founder of the multimillion-dollar global consulting company Life Is Now, Inc, and host of the Business Daily News ranked podcast – The Successful Mind.
Episode 107: Lessons Learned Making Six Figures in the First Year of Home Staging Business
Prior to launching Genesis, Joke was a licensed Real Estate Broker. Joke’s work ethic was shaped by her early years growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence.
Episode 106: From Teacher to Investor to Home Stager
In my latest podcast episode of Home Stagers and Designers on Fire I talk with Andrea Bryant of Staged Right in Tampa, Florida. Andrea has been involved with most facets of real estate over the past 20 years from rehabbing to real estate sales and now home staging.
Episode 105: How Yoga Impacts Your Life and Business
In my latest podcast episode of Home Stagers and Designers on Fire I talk with Donna Morrin. Donna is a 500 hour certified yoga instructor trained in the Tantra lineage, and holds additional certifications in meditation instruction and somatic therapeutic techniques. Donna travels around New England teaching people how to get back into their bodies and find peace in the chaos.
Episode 104: How to Run a Staging and Organizing Business
In my latest podcast episode of Home Stagers and Designers on Fire I talk with Ashley Rapp. Ashley is the Owner of HELLO! Staging+Organizing and an Accredited Staging Professional as well as an Expert Organizer. Ashley helps potential buyers envision themselves living in the home repurposing what the client already has while also removing the excess items that overwhelm the space.
Episode 103: Musings on Marketing and Selling
In my latest podcast episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing or “selling” your Home Staging or Design services.
Episode 102: Business is an Inner Game Job
In my latest podcast episode of Home Stagers and Designers on Fire I discuss why inner game alignment is always the foundation for business success. When you are growing your business you must grow as a person.
Episode 101: Get Great Results with Staging Consultations
In my latest podcast episode of Home Stagers and Designers on Fire I discuss how I get great results for my Sellers with my staging consultations. Most of my consultations are paid for by Agents who refer me over and over again.
Episode 100: Reflections on The Dance of Life and Business
In my latest podcast episode of Home Stagers and Designers on Fire I reflect on both the good and bad in life and business since my husband died in March 2022. It’s been a challenging year and yet I have grown personally and professionally in so many ways and I want to share with you what resilience looks like for me.
Episode 99: The Key to Profitability for Interior Designers
In my latest podcast episode of Home Stagers and Designers on Fire I interview Nancy Ganzekaufer. Nancy is a sought-after Interior Design Coach, Certified Body Language Training Professional, Keynote Speaker and Author.
Episode 98: How I Get Over 95% of my Business from Agent Referrals
In this episode I talk about how I built my staging business, since 2005, by getting over 95% of my business from Real Estate Agent Referrals.
Episode 97: The Social Savvy Stager
Welcome to episode #97 of Home Stagers and Designers on Fire. In this episode I interview Heather Cook, a multi-award-winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada.
Episode 96: Running an LA Home Staging Business
Welcome to episode #96 of Home Stagers and Designers on Fire. In this episode I interview Robin DeCapua,a home staging specialist with over a decade of experience.
Episode 95: Create a Business That is in Alignment with Your Core Values
In this episode I interview Dawn Drew, a successful business owner and entrepreneur in Raleigh, NC. As a Home Stager, Designer, House-Flipper, and NC Real Estate Agent, Dawn’s commitment has always been to personal growth, her own and those around her.
Episode 94: Business Productivity Consultant
Check out my latest episode of Home Stagers and Designers on Fire. In this episode I talk with Shanice Miller, a Business Productivity Consultant with Taskly Group
Episode 93: Cape Cod Designer and Stager on Work Life Balance
Welcome to episode #93 of Home Stagers and Designers on Fire. Donel Beals has been one of my coaching clients for 5 years and has built a thriving Staging/Design business on Cape Cod.
Episode 92: Team Collaboration Business Model- Staging Company
In this episode I interview Monica Murphy of Preferred Staging serving Northern Virginia, Washington DC and suburban Maryland.
Episode 91: Designing Model Apartments
Jodie started her staging business in 2017 and has pivoted into residential and commercial design targeting multi family property management groups. Her specialty is providing luxurious model apartments, working community areas as well as outdoor rooftop lounges and leasing offices.
Episode 90: How to Win the Business of RE Agents and Broker/Owners
In this episode I interview Jennifer Mello, Massachusetts and Rhode Island Real Estate Broker and owner of the Mello Group. Jenn has been a well respected, top performing agent since 2005.
